Operational Metrics
Operational metrics are the most important marketing metrics that every marketer should be on top of - these are the numbers that provide the big picture on where the company is headed and what needs to be the focus of the marketing team going forward.
Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Conversion rate is the percentage of free trial users who ultimately become your paid customers.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Number of users who have signed up for your free trial for any given time period.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Traffic:Leads Ratio is the percentage of website visitors who convert to leads.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
When you're in the business of selling something, getting a sales-qualified lead (SQL) is like hitting the jackpot. Familiarize yourself with the concept
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/6150d7581120d2e92383fb58_Group%204611.png)
Cut through the data clutter, today. Take Dataflo for a spin.
Content Engine Metrics
Content Engine Metrics are KPIs purely tied to your content marketing efforts - this includes tracking your blog performance, lead magnets, content calendars etc
Monthly blog traffic refers to the total number of users who visit your blog for any given month.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Backlinks are links that are redirected to your website from other websites on the internet as a reference source to the content on their website.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Social Sharing refers to the number of blog readers who end up sharing the article to their friends and followers through different social media platforms.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Scroll depth or Page depth measures how much of your post a user is reading by tracking how they’ve scrolled on the page.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Content Downloads refer to the number of users who download your marketing collateral such as eBooks or other lead magnets.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Subscribers Rate refers to the number of website visitors who subscribe to your blog.
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![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Content Pipeline refers to the time it takes between publishing new content on your website.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Most visited Pages refers to the top pages on your site that gets most visits in a given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Search engine results pages (SERPs) are the holy grail of web search and there are several factors that go into how well your page ranks in Google's SERPs
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs)
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Website Analytics Metrics
Website Analytics metrics are KPIs around the website that gives a complete overview of how the website is performing, whether it is optimised for traffic etc.
Website Traffic is the most basic and important KPI for a company - it tells how many users visit your website at any given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Website Demographics refers to the breakdown of website visitors to your site by region.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Time on Page refers to how many minutes (or) seconds visitors spend on an average on your page before exiting.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
The bounce rate is the percentage of your website visitors who exit right after viewing just a single page.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
New vs. Old visitors is a metric that tells you how the number of new users compare against recurring visitors on your site at any given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Page load speeds refer to the time it takes to load and display the entire content of a web page for the website visitors.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Sessions by Device Type refers to the breakdown of website visitors based on their device type.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
A goal conversion occurs when a visitor completes a specific goal set for your website like making a purchase or signing up for your blog etc.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Average Sessions Duration
Average Session Duration tells you how long users typically stay on your site. Google Analytics calculates sessions by breaking down into 30 minute windows
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Cut through the data clutter, today. Take Dataflo for a spin.
Outbound Metrics
Outbound metrics are a set of marketing metrics around your outreach efforts - this includes email marketing, social media, and paid campaigns.
Email Marketing Metrics
Email Marketing Metrics help you track and measure the performance of your email campaigns - email marketing metrics include cold email outreach, newsletter campaigns for your blog subscribers, special promotions etc.
Email open rates is the percentage of subscribers who open your emails.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
CTR refers to the percentage of users who click on a link or CTA in your email.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Campaign ROI refers to the total revenue you generate from your email marketing campaign.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Multiple opens refer to the same recipient opening your email multiple times. It helps you identify the most engaging website visitors.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Email deliverability rates is the percentage of emails that successfully lands in your subscribers’ inboxes.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Email Unsubscribes refer to the number of subscribers who ‘unsubscribe’ from your emails.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Social Media Metrics
Social Media metrics help you track and measure the performance of your company’s performance on social media including LinkedIn, Facebook, Twitter, Instagram etc
Paid Marketing Metrics
Paid Marketing metrics help you track and measure the performance of your paid campaigns - this includes Google ads, Facebook ads, LinkedIn ads, Instagram ads etc.
Quality Score is a rating given by Google for the quality and relevance of both your keywords and PPC ads.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Cost-per-click refers to the exact money spent on advertising to generate a single click.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Average Position metric tells advertisers which position in the search results their ad is shown in most of the time.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
View-through conversions refer to people who saw your ad but do not click. However, they end up visiting your site at a later time.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Click-through-rates for social media refers to the number of followers who click a link on your social post that takes them to your website or blog
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Operational Metrics
Operational metrics are the most important marketing metrics that every marketer should be on top of - these are the numbers that provide the big picture on where the company is headed and what needs to be the focus of the marketing team going forward.
Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Conversion rate is the percentage of free trial users who ultimately become your paid customers.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Number of users who have signed up for your free trial for any given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Traffic:Leads Ratio is the percentage of website visitors who convert to leads.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
When you're in the business of selling something, getting a sales-qualified lead (SQL) is like hitting the jackpot. Familiarize yourself with the concept
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Content Engine Metrics
Content Engine Metrics are KPIs purely tied to your content marketing efforts - this includes tracking your blog performance, lead magnets, content calendars etc
Monthly blog traffic refers to the total number of users who visit your blog for any given month.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Backlinks are links that are redirected to your website from other websites on the internet as a reference source to the content on their website.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Social Sharing refers to the number of blog readers who end up sharing the article to their friends and followers through different social media platforms.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Scroll depth or Page depth measures how much of your post a user is reading by tracking how they’ve scrolled on the page.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Content Downloads refer to the number of users who download your marketing collateral such as eBooks or other lead magnets.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Subscribers Rate refers to the number of website visitors who subscribe to your blog.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Content Pipeline refers to the time it takes between publishing new content on your website.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Most visited Pages refers to the top pages on your site that gets most visits in a given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Search engine results pages (SERPs) are the holy grail of web search and there are several factors that go into how well your page ranks in Google's SERPs
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs)
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Website Analytics Metrics
Website Analytics metrics are KPIs around the website that gives a complete overview of how the website is performing, whether it is optimised for traffic etc.
Website Traffic is the most basic and important KPI for a company - it tells how many users visit your website at any given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Website Demographics refers to the breakdown of website visitors to your site by region.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Time on Page refers to how many minutes (or) seconds visitors spend on an average on your page before exiting.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
The bounce rate is the percentage of your website visitors who exit right after viewing just a single page.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
New vs. Old visitors is a metric that tells you how the number of new users compare against recurring visitors on your site at any given time period.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Page load speeds refer to the time it takes to load and display the entire content of a web page for the website visitors.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Sessions by Device Type refers to the breakdown of website visitors based on their device type.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
A goal conversion occurs when a visitor completes a specific goal set for your website like making a purchase or signing up for your blog etc.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Average Sessions Duration
Average Session Duration tells you how long users typically stay on your site. Google Analytics calculates sessions by breaking down into 30 minute windows
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Outbound Metrics
Outbound metrics are a set of marketing metrics around your outreach efforts - this includes email marketing, social media, and paid campaigns.
Email Marketing Metrics
Email Marketing Metrics help you track and measure the performance of your email campaigns - email marketing metrics include cold email outreach, newsletter campaigns for your blog subscribers, special promotions etc.
Email open rates is the percentage of subscribers who open your emails.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
CTR refers to the percentage of users who click on a link or CTA in your email.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Campaign ROI refers to the total revenue you generate from your email marketing campaign.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Multiple opens refer to the same recipient opening your email multiple times. It helps you identify the most engaging website visitors.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Email deliverability rates is the percentage of emails that successfully lands in your subscribers’ inboxes.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Email Unsubscribes refer to the number of subscribers who ‘unsubscribe’ from your emails.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Social Media Metrics
Social Media metrics help you track and measure the performance of your company’s performance on social media including LinkedIn, Facebook, Twitter, Instagram etc
Paid Marketing Metrics
Paid Marketing metrics help you track and measure the performance of your paid campaigns - this includes Google ads, Facebook ads, LinkedIn ads, Instagram ads etc.
Quality Score is a rating given by Google for the quality and relevance of both your keywords and PPC ads.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Cost-per-click refers to the exact money spent on advertising to generate a single click.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Average Position metric tells advertisers which position in the search results their ad is shown in most of the time.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
View-through conversions refer to people who saw your ad but do not click. However, they end up visiting your site at a later time.
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)
Click-through-rates for social media refers to the number of followers who click a link on your social post that takes them to your website or blog
Learn more
![](https://cdn.prod.website-files.com/5fd264a4be02d052303fcdd1/61310e8c828c4b0bfa2f4e3e_Vector.png)