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Key Marketing metrics & KPIs every marketer should measure

For every marketing leader, it is crucial to understand the pulse of the team’s lead generation efforts. The most effective way to do this? By measuring the right set of Marketing Metrics & KPIs. By tracking key metrics, the marketing team can always stay on top of what is working and what is not, and use it to make accurate decisions.

Marketing Metrics & KPIs: Different Types

When it comes to measuring marketing metrics, it is important to get a holistic view of every marketing effort that is rolled out within the company - whether it is writing blogs and measuring their impact, or understanding the ROI on your email marketing campaigns, or track your growth in social media channels, you always need to get complete and end-to-end visibility of your marketing activities. To make sure you don’t miss out on any important metrics or KPIs, we have segmented them into different types based on different channels

Operational Metrics

Operational metrics are the most important marketing metrics that every marketer should be on top of - these are the numbers that provide the big picture on where the company is headed and what needs to be the focus of the marketing team going forward.

Customer Acquisition Cost
Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.

Avg. Lifetime Value
Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

Time to Payback CAC
Time to Payback CAC

Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.

Conversion rate
Conversion rate

Conversion rate is the percentage of free trial users who ultimately become your paid customers.

MQL
MQL

A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads.

SQL
SQL

A sales qualified lead (SQL) is a prospective customer that has been researched and vetted - first by an organization's marketing department and then by its sales team.

Trial signups
Trial signups

Number of users who have signed up for your free trial for any given time period.

Customer Churns
Customer Churns

Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.

Traffic:Leads Ratio
Traffic:Leads Ratio

Traffic:Leads Ratio is the percentage of website visitors who convert to leads.

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Content Engine Metrics

Content Engine Metrics are KPIs purely tied to your content marketing efforts - this includes tracking your blog performance, lead magnets, content calendars etc

Monthly blog traffic
Monthly blog traffic

Monthly blog traffic refers to the total number of users who visit your blog for any given month.

Number of Backlinks
Number of Backlinks

Backlinks are links that are redirected to your website from other websites on the internet as a reference source to the content on their website.

Domain Authority
Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs).

SERP Ranking
SERP Ranking

Search Engine Results Pages are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured snippets etc.

Social Sharing
Social Sharing

Social Sharing refers to the number of blog readers who end up sharing the article to their friends and followers through different social media platforms.

Scroll depth
Scroll depth

Scroll depth or Page depth measures how much of your post a user is reading by tracking how far they’ve scrolled on the page.

Content Downloads
Content Downloads

Content Downloads refer to the number of users who download your marketing collateral such as eBooks or other lead magnets.

Subscribers Rate
Subscribers Rate

Subscribers Rate refers to the number of website visitors who subscribe to your blog.

Content Pipeline
Content Pipeline

Content Pipeline refers to the time it takes between publishing new content on your website.

Most visited pages
Most visited pages

Most visited Pages refers to the top pages on your site that gets most visits in a given time period.

Website Analytics Metrics

Website Analytics metrics are KPIs around the website that gives a complete overview of how the website is performing, whether it is optimised for traffic etc.

Website Demographics
Website Demographics

Website Demographics refers to the breakdown of website visitors to your site by region.

Time on Page
Time on Page

Time on Page refers to how many minutes (or) seconds visitors spend on an average on your page before exiting.

Bounce Rate
Bounce Rate

The bounce rate is the percentage of your website visitors who exit right after viewing just a single page.

Goal conversion
Goal conversion

A goal conversion takes place when visitors complete a specific goal you’ve set for your website such as make a purchase, add to cart, or sign up for your blog.

Overall Traffic
Overall Traffic

Website Traffic is the most basic and important KPI for a company - it tells how many users visit your website at any given time period.

New vs. Unique Visitors
New vs. Unique Visitors

New vs. Old visitors is a metric that tells you how the number of new users compare against recurring visitors on your site at any given time period.

Average Sessions Duration
Average Sessions Duration

Average Sessions Duration tells you how long users typically stay on your site - Google Analytics calculates sessions by breaking down into 30-minute windows.

Page load speeds
Page load speeds

Page load speeds refer to the time it takes to load and display the entire content of a web page for the website visitors.

Sessions by device types
Sessions by device types

Sessions by Device Type refers to the breakdown of website visitors based on their device type.

Most visited pages
Most visited pages

Most visited Pages refers to the top pages on your site that gets most visits in a given time period.

Cut through the data clutter, today. Take Dataflo for a spin.

Outbound Metrics

Outbound metrics are a set of marketing metrics around your outreach efforts - this includes email marketing, social media, and paid campaigns.

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Email Marketing Metrics

Email Marketing Metrics help you track and measure the performance of your email campaigns - email marketing metrics include cold email outreach, newsletter campaigns for your blog subscribers, special promotions etc.

Email Open Rates
Email Open Rates

Email open rates is the percentage of subscribers who open your emails.

Click Through Rate
Click Through Rate

CTR refers to the percentage of users who click on a link or CTA in your email.

List growth rate
List growth rate

List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.

Campaign ROI
Campaign ROI

Campaign ROI refers to the total revenue you generate from your email marketing campaign.

Multiple Opens
Multiple Opens

Multiple opens refer to the same recipient opening your email multiple times. It helps you identify the most engaging website visitors.

Deliverability Rates
Deliverability Rates

Email deliverability rates is the percentage of emails that successfully lands in your subscribers’ inboxes.

Email Unsubscribes
Email Unsubscribes

Email Unsubscribes refer to the number of subscribers who ‘unsubscribe’ from your emails.

Reply rates
Reply rates

Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.

Paid Marketing Metrics

Paid Marketing metrics help you track and measure the performance of  your paid campaigns - this includes Google ads, Facebook ads, LinkedIn ads, Instagram ads etc.

Quality Score
Quality Score

Quality Score is a rating given by Google for the quality and relevance of both your keywords and PPC ads.

Cost-per-click
Cost-per-click

Cost-per-click refers to the exact money spent on advertising to generate a single click.

Average Position
Average Position

Average Position metric tells advertisers which position in the search results their ad is shown in most of the time.

View-through Conversions
View-through Conversions

View-through conversions refer to people who saw your ad but do not click. However, they end up visiting your site at a later time.

CTRs
CTRs

CTR is measured by dividing the total number of clicks your campaign gets by the total impressions.

Operational Metrics

Operational metrics are the most important marketing metrics that every marketer should be on top of - these are the numbers that provide the big picture on where the company is headed and what needs to be the focus of the marketing team going forward.

Customer Acquisition Cost
Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.

Avg. Lifetime Value
Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

Time to Payback CAC
Time to Payback CAC

Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.

Conversion rate
Conversion rate

Conversion rate is the percentage of free trial users who ultimately become your paid customers.

MQL
MQL

A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads.

SQL
SQL

A sales qualified lead (SQL) is a prospective customer that has been researched and vetted - first by an organization's marketing department and then by its sales team.

Trial signups
Trial signups

Number of users who have signed up for your free trial for any given time period.

Customer Churns
Customer Churns

Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.

Traffic:Leads Ratio
Traffic:Leads Ratio

Traffic:Leads Ratio is the percentage of website visitors who convert to leads.

Content Engine Metrics

Content Engine Metrics are KPIs purely tied to your content marketing efforts - this includes tracking your blog performance, lead magnets, content calendars etc

Monthly blog traffic
Monthly blog traffic

Monthly blog traffic refers to the total number of users who visit your blog for any given month.

Number of Backlinks
Number of Backlinks

Backlinks are links that are redirected to your website from other websites on the internet as a reference source to the content on their website.

Domain Authority
Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs).

SERP Ranking
SERP Ranking

Search Engine Results Pages are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured snippets etc.

Social Sharing
Social Sharing

Social Sharing refers to the number of blog readers who end up sharing the article to their friends and followers through different social media platforms.

Scroll depth
Scroll depth

Scroll depth or Page depth measures how much of your post a user is reading by tracking how far they’ve scrolled on the page.

Content Downloads
Content Downloads

Content Downloads refer to the number of users who download your marketing collateral such as eBooks or other lead magnets.

Subscribers Rate
Subscribers Rate

Subscribers Rate refers to the number of website visitors who subscribe to your blog.

Content Pipeline
Content Pipeline

Content Pipeline refers to the time it takes between publishing new content on your website.

Most visited pages
Most visited pages

Most visited Pages refers to the top pages on your site that gets most visits in a given time period.

Website Analytics Metrics

Website Analytics metrics are KPIs around the website that gives a complete overview of how the website is performing, whether it is optimised for traffic etc.

Website Demographics
Website Demographics

Website Demographics refers to the breakdown of website visitors to your site by region.

Time on Page
Time on Page

Time on Page refers to how many minutes (or) seconds visitors spend on an average on your page before exiting.

Bounce Rate
Bounce Rate

The bounce rate is the percentage of your website visitors who exit right after viewing just a single page.

Goal conversion
Goal conversion

A goal conversion takes place when visitors complete a specific goal you’ve set for your website such as make a purchase, add to cart, or sign up for your blog.

Overall Traffic
Overall Traffic

Website Traffic is the most basic and important KPI for a company - it tells how many users visit your website at any given time period.

New vs. Unique Visitors
New vs. Unique Visitors

New vs. Old visitors is a metric that tells you how the number of new users compare against recurring visitors on your site at any given time period.

Average Sessions Duration
Average Sessions Duration

Average Sessions Duration tells you how long users typically stay on your site - Google Analytics calculates sessions by breaking down into 30-minute windows.

Page load speeds
Page load speeds

Page load speeds refer to the time it takes to load and display the entire content of a web page for the website visitors.

Sessions by device types
Sessions by device types

Sessions by Device Type refers to the breakdown of website visitors based on their device type.

Most visited pages
Most visited pages

Most visited Pages refers to the top pages on your site that gets most visits in a given time period.

Outbound Metrics

Outbound metrics are a set of marketing metrics around your outreach efforts - this includes email marketing, social media, and paid campaigns.

No items found.

Email Marketing Metrics

Email Marketing Metrics help you track and measure the performance of your email campaigns - email marketing metrics include cold email outreach, newsletter campaigns for your blog subscribers, special promotions etc.

Email Open Rates
Email Open Rates

Email open rates is the percentage of subscribers who open your emails.

Click Through Rate
Click Through Rate

CTR refers to the percentage of users who click on a link or CTA in your email.

List growth rate
List growth rate

List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.

Campaign ROI
Campaign ROI

Campaign ROI refers to the total revenue you generate from your email marketing campaign.

Multiple Opens
Multiple Opens

Multiple opens refer to the same recipient opening your email multiple times. It helps you identify the most engaging website visitors.

Deliverability Rates
Deliverability Rates

Email deliverability rates is the percentage of emails that successfully lands in your subscribers’ inboxes.

Email Unsubscribes
Email Unsubscribes

Email Unsubscribes refer to the number of subscribers who ‘unsubscribe’ from your emails.

Reply rates
Reply rates

Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.

Paid Marketing Metrics

Paid Marketing metrics help you track and measure the performance of  your paid campaigns - this includes Google ads, Facebook ads, LinkedIn ads, Instagram ads etc.

Quality Score
Quality Score

Quality Score is a rating given by Google for the quality and relevance of both your keywords and PPC ads.

Cost-per-click
Cost-per-click

Cost-per-click refers to the exact money spent on advertising to generate a single click.

Average Position
Average Position

Average Position metric tells advertisers which position in the search results their ad is shown in most of the time.

View-through Conversions
View-through Conversions

View-through conversions refer to people who saw your ad but do not click. However, they end up visiting your site at a later time.

CTRs
CTRs

CTR is measured by dividing the total number of clicks your campaign gets by the total impressions.

Cut through the data clutter, today. Take Dataflo for a spin.