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Cost-per-click refers to the exact money spent on advertising to generate a single click.
Average Position metric tells advertisers which position in the search results their ad is shown in most of the time.
View-through conversions refer to people who saw your ad but do not click. However, they end up visiting your site at a later time.
Quality Score is a rating given by Google for the quality and relevance of both your keywords and PPC ads.
