Cost-per-click refers to the exact money spent on advertising to generate a single click.
Quality Score is a rating given by Google for the quality and relevance of both your keywords and PPC ads.
Average Position metric tells advertisers which position in the search results their ad is shown in most of the time.
View-through conversions refer to people who saw your ad but do not click. However, they end up visiting your site at a later time.
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