Monitor all the important metrics on a single dashboard.
Track internal goals and monitor their progress against KPI's.
Automate & schedule reports view important metrics with a simple command.
Communicate with context without leaving the application by tagging users.
Identify revenue sources, reduce churn and increase retention quickly.
Empower your marketing team with insanely powerful real-time reports.
Automate sales reports and make it easy to track the entire customer lifecycle.
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A low-down on everything you need to know about KPIs for each function and get cracking.
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Learn about 100+ metric definitions and their applications.
Engagement rate is the percentage of users who interact with your content.
Cost per conversion refers to the cost of getting a new customer or turning a lead into an actual sale
CLV is the total revenue generated by a customer over the course of their entire relationship with a company.
View-through conversion (VTC) describe a conversion that occurs after a user sees an ad but does not click on it.
Quality Score is a way for Google Ads to measure how well your ad campaign is performing.
Open lead is one in which your prospect has expressed interest in what you have to offer.
Deals lost refer to potential sales opportunities that have dropped off a sales cycle before making it to the final conversion process.
ARR is a metric that calculates the recurring revenue generated by a company every year.
Churn rate is the percentage of customers or subscribers who stop using a product or service over time.
An impression measures the number of times a particular piece of content, such as an ad or a website, is displayed to a user.
Email open rate is the percentage of emails sent by a business that has been opened.
The email bounce rate is the percentage of emails that are unable to be delivered to their intended recipients.
An active subscription in Stripe refers to a payment plan that a customer has agreed to and is currently being charged for regularly.
A deals pipeline provides all the information about a prospect from initial contact to a final close.
Email click rate measures how many recipients click on a link in an email.
In Intercom, a new conversation refers to starting a conversation with a customer.