What is an Ad Click?
Ad Click happens when a user sees your online advertisement and decides to click it.
Ad Click Formula
ƒ Count(Ad Clicks)
How do we calculate an Ad Click?
Let’s suppose you have an Ad campaign running with 4 Ads.
Ad 1 receives 2198 clicks
Ad 2 receives 4000 clicks
Ad 3 receives 1087 clicks
Ad 4 receives 4356 clicks
Ad 5 receives 6666 clicks
Ad 5 is receiving the highest clicks and Ad 3 the lowest clicks. So we can analyse Ad 5 and determine what’s working to implement in Ad strategy and similarly we can analyse Ad 3 and find out the major downsides.
Why are Ad clicks important?
All efforts made in an ad campaign are mainly targeted towards receiving as many clicks as possible so that they can lead to conversion.