What is Average CPC?
Average CPC or Average cost per click is the amount paid for each click on your advertisement generated by the keyword of your choice in the time frame chosen by you.
How do we calculate Average CPC by campaign?
Average CPC by campaign is calculated by dividing the total cost of your campaign by the total number of clicks generated.
Why is Average CPC by campaign important?
Cost per click by campaign directly affects the profitability of your campaign. Therefore the campaign manager is always on the lookout for lowering the Average CPC while maintaining quality visits.
