Join Dataflo @ SaaS Insider's India 2022 on May 26 - 27
Register Now

Campaign Spend

The total amount you are spending on a particular advertising campaign on Google Ad network.

Alternate names:
Campaign Spend

What is Campaign Spend ?

It is the total amount you are spending on a particular advertising campaign on Google Ad network.

Campaign Spend Formula

ƒ Count(campaign spend)

How do we calculate Campaign Spend?

Suppose you have 4 campaigns running on your Google Ad account. 

Campaign 1 has a budget of 20,000

Campaign 2 has a budget of 15,000

Campaign 3 has a budget of 40,000

Campaign 4 has a budget of 35,000

You can check the performance of individual campaigns by comparing the campaign spend by conversions.

Why is calculating  Campaign Spend important?

Campaign spend helps you track the expenditure of individual campaigns. When compared with other conversion metrics you can easily filter out the non performing campaigns and optimise them. 

Frequently Asked Questions
Recommended resources related to
Campaign Spend
GTM Operating System for Scaling SMBs

Dataflo is a dedicated GTM Operating System that helps you take data-driven decisions across the go-to-market teams from Day 1.