What is Campaign Spend ?
It is the total amount you are spending on a particular advertising campaign on Google Ad network.
Campaign Spend Formula
ƒ Count(campaign spend)
How do we calculate Campaign Spend?
Suppose you have 4 campaigns running on your Google Ad account.
Campaign 1 has a budget of 20,000
Campaign 2 has a budget of 15,000
Campaign 3 has a budget of 40,000
Campaign 4 has a budget of 35,000
You can check the performance of individual campaigns by comparing the campaign spend by conversions.
Why is calculating Campaign Spend important?
Campaign spend helps you track the expenditure of individual campaigns. When compared with other conversion metrics you can easily filter out the non performing campaigns and optimise them.