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Cost Per Conversion

Cost per conversion is the ratio of total amount spent on the Ad to total number of conversions.

Alternate names:
Cost Per Conversion

What is Cost per conversion?

Cost per conversion or Cost per action is the total cost incurred to obtain a customer who will take a desired action you have set as a goal for your campaign.

How do we calculate Cost per conversion?

Cost per conversion is calculated by dividing the total amount spent on the Ads to total number of conversions.

Why is Cost per conversion important?

Cost per conversion is important because it determines whether the ad campaign is at profit or loss. This metric also helps us in developing strategies that actually convert.

Frequently Asked Questions
What does a high cost per conversion mean?
What is the difference between Cost per conversion and Cost per acquisition?
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