Cost per conversion by campaign

What is Cost per conversion by campaign?

Cost per conversion or Cost per action is the total cost incurred to obtain a customer who will take a desired action you have set as a goal for your campaign.

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How do we calculate Cost per conversion by campaign ?

Cost per conversion is calculated by dividing the total amount spent on the Ads to total number of conversions.

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Why is Cost per conversion by campaign important?

Cost per conversion is important because it determines whether the ad campaign is at profit or loss. This metric also helps us in developing strategies that actually convert.

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