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Ad Impressions

Ad Impression is the amount of time your Ad has been shown on Google Ad network in the time frame chosen by you.

Alternate names:
impressions
Ad Impressions

What is an Ad Impression?

Ad Impression is the amount of time your Ad has been shown on Google Ad network in the time frame chosen by you. In practice, an impression occurs any time a user puts a query on Google or opens a website and your ad pops up.

Ad Impressions Formula

ƒ Count(Ad Impressions)

How do we calculate an Ad Impression? 

Impression is calculated by multiplying the number of Spots by Average Persons. 

For Example if an Ad was shown 6 times to one person, the impressions will be 6. 

Similarly if your ad was shown 1 time to 6 people your impression will be 6. 

Why are Ad impressions important?

Impressions are important because they are a projection of how many people can see your ads within your ads time frame.This can help you gauge the reach of your ad. Ad impressions also reveal how the audience is reacting to your Ad.

Frequently Asked Questions
What is the difference between Ad impressions and Ad click?
What is an Ad impression share?
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