What is Ad spend?
It is the total amount you are spending on your advertising campaigns on Google Ad network.
Ad Spend Formula
ƒ Count(Ad budget )
How do we calculate Ad spend?
Let’s suppose you have 4 Ads in an Ad set.
Ad 1 costs 1000
Ad 2 costs 2000
Ad 3 costs 2500
Ad 4 costs 3000
So Ad spend for the Ad set will be the summation of Ad 1, 2 , 3, 4, 5 i.e 1000 + 2000 + 2500 + 3000 = 8500
Why is calculating Ad spend important?
Calculating and tracking Ad spend keeps you aligned with the ROI goals and also inhibits over spending.