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Ad Spend

It is the total amount you are spending on your advertising campaigns on Google Ad network.

Alternate names:
ad spend, ad spending
Ad Spend

What is Ad spend?

It is the total amount you are spending on your advertising campaigns on Google Ad network.

Ad Spend Formula

ƒ Count(Ad budget )

How do we calculate Ad spend?

Let’s suppose you have 4 Ads  in an Ad set.

Ad 1 costs 1000

Ad 2 costs 2000

Ad 3 costs 2500

Ad 4 costs 3000

So Ad spend for the Ad set  will be the summation of Ad 1, 2 , 3, 4, 5 i.e 1000 + 2000 + 2500 + 3000 = 8500

Why is calculating Ad spend important?

Calculating and tracking Ad spend keeps you aligned with the ROI goals and also inhibits over spending.

Frequently Asked Questions
What is ROAS?
Why is calculating ROAS important?
What is a good return on ad spend?
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