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Conversion Rate

Conversion rate is the ratio of total number of conversions to total number of unique visitors multiplied by 100

Alternate names:
Conversion Rate

What is Conversion rate?

 A conversion rate can be defined as the percentage of visitors that took the desired action you set as a goal for your campaign

How do we calculate Conversion rate?

Conversion rate can be calculated by dividing the total number of conversions to the total number of unique visitors  multiplied by 100.

Why is Conversion rate important?

Conversion rates help you understand how well your user is interacting with your website. Through conversion rates metric you can also determine whether you are targeting the right audience and your site is at its best health. Good optimization of conversion rate also enhances conversion volume.

Frequently Asked Questions
What is the average conversion rate for Google Ads?
What is the average conversion rate across Google Ads?
How can conversion rate be improved?
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