What is Conversion rate?
A conversion rate can be defined as the percentage of visitors that took the desired action you set as a goal for your campaign
How do we calculate Conversion rate?
Conversion rate can be calculated by dividing the total number of conversions to the total number of unique visitors multiplied by 100.
Why is Conversion rate important?
Conversion rates help you understand how well your user is interacting with your website. Through conversion rates metric you can also determine whether you are targeting the right audience and your site is at its best health. Good optimization of conversion rate also enhances conversion volume.