What is Average CPC?
Average CPC or Average cost per click is the average amount paid for each click on your advertisement generated by the keyword of your choice in the time frame chosen by you.
Formula for Average CPC
Avg CPC = Total cost of campaign / total number of clicks generate
How do we calculate Average CPC?
Average CPC is calculated by dividing the total cost of your campaign by the total number of clicks generated.
Why is Average CPC important?
Cost per click directly affects the profitability of your campaign. Therefore the campaign manager is always on the lookout for lowering the Avg CPC while maintaining quality visits.