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Average CPC

Average CPC is the average amount paid for each click on your advertisement generated by the keyword of your choice in the time frame chosen by you.

Alternate names:
Average CPC

What is Average CPC?

Average CPC or Average cost per click is the average  amount paid for each click on your advertisement generated by the keyword of your choice in the time frame chosen by you.

Formula for Average CPC

Avg CPC = Total cost of campaign / total number of clicks generate

How do we calculate Average CPC?

Average CPC is calculated by dividing the total cost of your campaign by the total number of clicks generated.

Why is Average CPC important?

Cost per click directly affects the profitability of your campaign. Therefore the  campaign manager is always on the lookout for lowering the Avg CPC while maintaining quality visits. 

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