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CTR by Campaigns


CTR by campaign is the number of users exposed to an ad divided by the number of users who clicked on it.

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What is CTR by Campaigns?

CTR or click-through rate refers to the ratio of the number of users who clicked on your ad for a particular Ad campaign to the number of users to whom your ad was visible for that particular campaign.

How do we calculate CTR by Campaigns

CTR is calculated by dividing the number of clicks for that particular campaign to the number of impressions for  that particular campaign.

Why is calculating CTR by Campaigns important?

Calculating and tracking CTR by Campaigns helps you dissect the performance of individual ad campaigns .So that you can nurture the campaigns receiving better clicks and optimise the low performing campaigns for clicks.

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