What is session by device?
"Session by Device" refers to the measurement of user sessions or interactions with a website or application based on the device used.
It provides information on how users are accessing and using the platform across different devices such as desktops, smartphones, tablets, and more.
By analyzing session by device data, businesses can understand how users interact with their platform and optimize it to provide a better user experience.
What is the importance of tracking session by device in Google analytics?
Tracking session by device is crucial in website analytics because it provides businesses with insights into how users interact with their website across different devices. With more people accessing websites and applications on mobile devices, it has become increasingly important to optimize website performance for mobile users.
By tracking session by device, businesses can identify any issues or challenges that users face when accessing their website on different devices, and take steps to improve the user experience.
Tracking session by device can also help businesses to make informed decisions about website design, content, and marketing strategies. For example, if a business finds that a significant number of users are accessing their website on mobile devices, they may choose to invest in responsive design, mobile-friendly content, or mobile-specific marketing campaigns.
In addition, session by device tracking can provide valuable insights into user behavior and preferences. By analyzing the data, businesses can identify which devices users prefer to use when accessing their website, which pages or features are most popular on specific devices, and how device type affects conversion rates.
How to measure Session by device in Google Analytics?
To measure session by device in Google Analytics, go to the "Audience" tab and select "Overview", then scroll down to the "Mobile" section and click on "Devices".
This displays a chart showing the number of sessions for each device type. For more detailed information, click on "View Full Report" to see a list of all devices used to access your website or application, along with metrics such as sessions and bounce rate.