What is the email deliverability rate?
Email deliverability rate refers to the percentage of emails that successfully reach their intended recipients' inboxes out of the total number of emails sent.
In other words, it measures the success rate of email campaigns to reach the target audience.
A high email deliverability rate indicates that the emails successfully reach the recipients' inbox. In contrast, a low deliverability rate means that the emails either go to the spam folder or not getting delivered.
Several factors can impact email deliverability rates, such as the quality of the email list, the email content, the sender's reputation, and email service provider policies. Email marketers must monitor the email deliverability rate to ensure their messages reach the target audience and achieve the desired results.
How to calculate the email deliverability rate?
The formula for calculating the email deliverability rate is as follows:
Email Deliverability Rate = (Total Number of Emails Delivered to Inbox ÷ Total Number of Emails Sent) x 100
How to improve email deliverability
Improving email deliverability is crucial to ensure that your messages reach the intended audience and achieve the desired results. Here are some tips to improve email deliverability:
Maintain a clean email list: Regularly clean your email list to remove inactive subscribers, invalid email addresses, and duplicates. This will help improve your sender's prominence and lessen the chances of your emails being marked as spam.
Use a reputable email service provider: Choose a reputable email service provider that has a good track record of delivering emails to the inbox and provides robust email deliverability tools.
Optimize your email content: Avoid using spam trigger words in your email content, and ensure that your email has a clear and relevant subject line and a well-written message.
Monitor your sender reputation: Keep an eye on your sender reputation and email deliverability metrics, such as bounce rates, spam complaints, and unsubscribe rates. This will help you identify issues and take corrective actions.
Segment your email list: Segment your email list based on user behavior, demographics, and preferences to send targeted and relevant messages. This will improve engagement and reduce the chances of your emails being marked as spam.
Following these best practices can improve your email deliverability and ensure that your messages reach the intended audience.