Engagement Rate refers to the percentage of people who engage with your social media content - either by likes, comments, or shares.
This metric refers to the total number of posts you create across popular social media platforms such as LinkedIn, Facebook, Twitter, Reddit, Instagram and Quora.
Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.
Like emails, Click-through-rates for social media refers to the number of followers who click a link on your social post that takes them to your website or blog.
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