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Engagement Rate

Engagement Rate

Engagement Rate refers to the percentage of people who engage with your social media content - either by likes, comments, or shares.

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Mentions
Mentions

Mentions refers to the brand keywords of your product or company that people use on their posts - this can be tracked using specific tools.

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Followers Growth Rate
Followers Growth Rate

Followers are social media users who have opted to receive your content on their timeline.

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Impressions
Impressions

Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.

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