Engagement Rate refers to the percentage of people who engage with your social media content - either by likes, comments, or shares.
Followers are social media users who have opted to receive your content on their timeline.
Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.
This metric refers to the total number of posts you create across popular social media platforms such as LinkedIn, Facebook, Twitter, Reddit, Instagram and Quora.
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