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For a tech company a website is more than just an online way of reaching your customers. It is a manifestation of your organization and often leaves the first-ever impression on your customers. If you own a website, you would definitely want to make it effective and winning.
A successful website is where users like to stay, which compels them to visit and allows you to turn their visits into conversions.
That is why it is so crucial to measure the right set of metrics a.k.a Key Performance Indicators (KPIs) that help you accurately understand what is working and what is not on your website.
Undeniably, Google Analytics is the first choice when it comes to website metrics.
With a tremendously broad base of users worldwide, Google offers marketers its robust website metrics called Google Analytics. It is a powerful marketing tool that has remained unchanged in almost every marketer’s bag. Moreover, it’s free! Marketers can monitor more than 200 metrics free of cost on Google Analytics.
However, the tricky part is zeroing in on a handful metrics from the hundreds of metrics in a way it will give a wholesome that you should always
As a marketer, you don’t need to track every metric offered by Google Analytics, as all of them are not essential for delivering better content to your audience. We have a comprehensive list of metrics and KPIs that can help you earn a better rank for your content on Google:
This metric informs you about the number of individuals that visit your website over a certain period. The number of sessions is the frequency of users visiting a particular site.
Where to view: Audience > Overview
When a user leaves your site after visiting one page, it is known as a single session. Bounce rate is the percentage of all those single sessions. A high bounce rate may signal issues like poor content, technical glitches on your website, lack of internal links or call to action (CTA), etc.
Where to view: Audience > Overview OR Behavior > Site Content > All Pages
This metric demonstrates the average time spent by the users in a single session on your website. It is shown in terms of seconds and calculated by dividing the total duration of all sessions by the total number of visits/sessions.
Where to view: Audience > Overview
These metrics depict the percentage of new visitors of all the total sessions. This shows you how well your website is managing to get new users while maintaining the existing users.
Where to view: Audience > Overview OR Audience > Behavior > New vs Returning
It is the number of average pages viewed in a single session. A higher number indicates that the users are engaging more while navigating among the pages of your website.
Where to view: Audience > Overview
It is the page-wise total number of views. It’s a key metric to know if the page content is attracting new or existing users.
Where to view: Behavior > Site Content > All Pages
It’s the average time for which a visitor is engaged to a page. If the pageviews are lower for a certain page, you can enhance it by adding SEO content, multimedia content, etc., to increase engagement.
Where to view: Behavior > Site Content > All Pages > Avg. Time on Page column
In this metric, you analyze the top queries searched by the users. This analysis assists to know the demands and expectations of your customers. Required improvements in your website will help to engage more users.
Google Analytics allows you to view the top landing pages of your website that attract the highest traffic. It helps you to analyze content quality, user experience, and marketing campaign efficacy, etc.
Where to view: Behavior > Site Content > Landing Pages
It is the key metric to know which source of traffic works best for your website. It analyses sources like Direct search, Organic, Social, Paid Search, Email, Channels, etc.
Where to view: Acquisition > All Traffic > Source / Medium
Link your Google Analytics to your Google Ads account, and you can access the metrics of your Google Ads campaign.
Through this metric, Google Analytics allows you to know the source device through which most users are engaged to your website.
Where to view: Audience > Mobile > Overview
This metric informs you about the average cost of the marketing campaign that you incur for achieving a sale. You can calculate the cost per conversion by dividing the total cost for inviting traffic by the total number of conversions.
Exit pages refer to the last page that a user views before leaving your website. An analysis of exit pages is essential to improve their content, eventually engaging traffic and increasing conversions.
Where to view: Behavior > Site Content > Exit Pages
Here, you get to know how well your website is doing to achieve specific goals. A goal may be defined as the number of visits or sales made or even the number of downloads.
Where to view: Conversions > Goals > Overview
Google Analytics has made it simpler to track hundreds of metrics conveniently. As you need not examine all of them, the ones listed above might help you develop an influential website.
