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Data at a Glance: The Ultimate List of Top Data Visualization Tools

Our extensive list of the top 9 options can give insights you need to make an informed choice. Let us dive in & discover the future of data visualization together.
Ira Singh
Ira Singh
Aug 11, 2023
data visualization
data visualization

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In the age of big data, it can be challenging to identify the insights that help you make better decisions. The answer to this problem is - Data Visualization Tools.

Data visualization is not just about creating aesthetically pleasing charts and graphs; it is a powerful means of transforming raw data into a visual narrative that speaks to our innate cognitive abilities.

You can find several tools in the market, each offering unique capabilities and features.

To help you access and choose right, we have curated a comprehensive list of top data visualization tools.

Here, you can find all the related information like benefits, key features, drawbacks, and pricing so that you can make an informed choice.

What are Data Visualization Tools?

Data visualization tools are software applications enabling marketers and founders to create visual representations of large datasets more easily and efficiently. As these tools automate the visualization process, you can transform complex data into visually appealing charts, tablets, graphs, dashboards, and other visual formats easily.

These visualizations include creating informative dashboards, crafting compelling annual reports, developing persuasive sales and marketing materials, and designing investor slide decks. These tools facilitate immediate interpretation and understanding by presenting data visually, allowing decision-makers to gain insights quickly.

Importance of Data Visualization for Analysts

Data visualization is crucial in empowering analysts to effectively derive insights and communicate findings. Here are some key reasons why data visualization is of paramount importance for analysts:

1. Simplifying Complex Data

Analysts often work with large and intricate datasets containing vast amounts of information. Data visualization tools offer a visual representation of data which helps the analysts to easily understand complex data and simplify them into trends, patterns, and relationships within the data.

2. Spotting Trends and Patterns

Data visualization tools enable analysts to identify trends and patterns that may not be apparent in raw data alone. Through visualization of data, analysts can easily identify anomalies, correlations, and relationships in the form of diagrams, charts, and graphs. This holistic view of data helps to detect patterns required for making strategic decision-making.

3. Enhancing Data Exploration

Data visualization tools offer interactive capabilities that empower analysts to explore data dynamically and iteratively. Analysts can drill down into specific data points, apply filters, and interact with the visualizations to uncover deeper insights. This interactivity facilitates hypothesis testing, data exploration, and ad-hoc analysis, enabling analysts to delve into the data and extract meaningful information efficiently.

4. Real-Time Monitoring and Reporting

Data visualization tools can support real-time monitoring and reporting, enabling analysts to track and visualize data as it is generated. This capability is particularly valuable in dynamic environments like financial markets, social media analytics, and real-time operational data.

So, using data visualization tools, analysts can transform raw data into actionable insights that help to make data-driven decisions across organizations.

Top 9 Data Visualization Tools

Among the wide variety of data visualization tools available, the following have emerged as some of the most widely accepted and popular choices:

1. Dataflo

Dataflo is a robust data visualization tool designed to assist businesses in effectively tracking, analyzing, and visualizing data from various sources. Its rich feature set makes it an asset for data-driven decision-making.

Key Features -

  • Dataflo seamlessly connects with multiple data sources, such as Google Analytics, Salesforce, and HubSpot.
  • With a range of visualization options like charts, graphs, and maps, Dataflo empowers users to create visually appealing and informative reports.
  • It provides powerful analysis tools, including filters, pivot tables, and macros, enabling users to explore data extensively.
  • Users can leverage Dataflo to generate custom reports tailored to specific requirements. These reports effectively communicate data analysis findings to stakeholders, facilitating informed decision-making.

Pros of Dataflo:

  • Dataflo offers an intuitive interface, making it accessible to businesses of all sizes and technical expertise levels.
  • With competitive pricing plans, Dataflo presents a cost-effective solution for businesses seeking comprehensive data visualization capabilities.
  • Dataflo accommodates a broad range of data sources, enhancing flexibility and adaptability to varying business needs.

Cons of Dataflo:

  • Dataflo may have restrictions on the number and types of data sources it can connect to, potentially limiting its compatibility with certain platforms.


It offers multiple pricing plans to cater to businesses of different sizes and requirements. The basic plan starts at $99 per month billed anually, providing access to core features. The premium plan, starting at $199 per month billed anually, includes additional benefits like expanded data sources, user access, and storage capacity.

2. Databox

Account and campaign performance from paid advertising
Account and campaign performance from paid advertising

Databox is a popular data visualization and business intelligence tool that enables businesses to monitor and analyze key performance indicators (KPIs) in real time.

Key Features:

  • Pre-built Templates: Databox offers a range of pre-built templates designed for specific industries and uses cases, enabling quick and easy dashboard creation.
  • Visual Data Designer: Users can leverage Databox's visual data designer to build custom visualizations, graphs, and tables tailored to their needs.
  • Goal Tracking: Databox enables businesses to set goals for their KPIs and track progress over time, providing insights into performance trends and facilitating goal-driven decision-making.

Pros of Databox:

  • It provides an intuitive and user-friendly interface.
  • This tool ensures that the data is updated in real time, allowing users to view their KPIs on dashboards and make informed decisions based on the most up-to-date information.
  • With customizable dashboards and visualizations, users can tailor Databox to their needs and preferences, focusing on the most relevant metrics.
  • Databox offers data alerting capabilities, notifying users when KPIs reach predefined thresholds and empowering timely responses to critical changes in performance.

Cons of Databox:

  • While Databox provides powerful visualization and tracking features, it may have limitations regarding more advanced analytical functions or complex data analysis requirements.


Databox offers a 15-day free trial of any paid plan. Following are the plans

  • Free Plan: Starting at $0, this plan encompasses up to 3 datasources, 3 Dashboards, access for 5 users, and daily data refresh.
  • Starter Plan: For just $72 per month, unlock even more features and possibilities.
  • Professional Plan: Elevate your experience at $135 per month.
  • Performer Plan:  Most comprehensive plan at $231 per month.

3. Kilpfolio

Social Media Dashboard
Social Media Dashboard

Klipfolio is an effective cloud-based totally enterprise intelligence and facts visualization platform that facilitates agencies to tune, examine, and visualize their key metrics and information in real time.

Key Features:

  • Customizable Dashboards: Users can create personalized dashboards by building interactive visualizations, charts, and metrics using Klipfolio's drag-and-drop editor.
  • KPI Monitoring and Alerting: Klipfolio allows users to set up custom key performance indicators (KPIs) and monitor them in real time. It also offers alerting features, notifying users when KPIs reach specific thresholds or conditions.

Pros of Klipfolio:

  • It provides real-time data updates, enabling users to monitor and analyze metrics as they change and facilitating timely decision-making.
  • The platform offers a wide range of interactive visualizations, charts, and graphs, allowing users to present data in engaging and informative ways.
  • Klipfolio has an active user community and offers robust support resources, including documentation, tutorials, and customer support.

Cons of Klipfolio:

  • Klipfolio can have a steeper learning curve for users new to data visualization and business intelligence tools.


Here are Klipfolio's pricing options:

  • Plus: $99/month
  • Pro: $229/month
  • Custom pricing available for larger teams

Custom enterprise plans starting from $499/month.

4. Geckoboard

Marketing dashboard
Marketing dashboard

Geckoboard is a popular data visualization tool that enables businesses to display and monitor key metrics and data in real time on visually appealing dashboards.

Key Features:

  • Pre-built Integrations: Geckoboard gives many pre-built integrations with popular information assets, together with Google Analytics, Salesforce, Slack, Zendesk, and greater.
  • Data Alerting: Geckoboard offers data alerting capabilities, allowing users to set up custom alerts for specific metrics or thresholds.
  • Team Collaboration: Geckoboard supports collaboration by enabling users to share dashboards with team members, clients, or stakeholders.

Pros of Geckoboard:

  • Geckoboard features a user-friendly interface that makes it reachable to users of all skill ranges without requiring extensive technical understanding or coding.
  • Setting up and configuring dashboards in Geckoboard is rather honest, permitting customers to stand up and run quickly.
  • Geckoboard offers a wide range of integrations with popular tools and platforms, making connecting and importing data from multiple sources easier.

Cons of Geckoboard:

  • Geckoboard's data transformation capabilities are relatively basic compared to other data visualization tools. Users may need to preprocess and clean their data before importing it into Geckoboard.

Geckoboard Pricing:

Geckoboard presents these pricing choices:

  • Essential: $39.00
  • Pro: $79.00 per month
  • Scale: $559.00 per month

Enjoy a free 14-day trial with all features included

5. Whatagraph

Campaign dashboard
Campaign dashboard

Whatagraph is a data visualization tool that helps businesses create visually stunning and interactive reports for their marketing and advertising campaigns.

Key Features:

  • Whatagraph allows users to automate the process of generating reports by connecting to various marketing and analytics platforms, such as Google Analytics, Facebook Ads, Instagram, and more.
  • Users can choose from a wide range of customizable templates or create their own designs to match their branding and reporting needs.
  • It supports multi-channel reporting, enabling users to consolidate data from various marketing channels and campaigns into a single report.

Pros of Whatagraph:

  • Whatagraph features an intuitive and user-friendly interface, making it easy for users to create and customize reports without requiring extensive technical knowledge.
  • Whatagraph offers visually appealing and interactive report templates, allowing users to present data in an engaging and understandable manner.
  • Users can easily share reports with team members, clients, or stakeholders, fostering collaboration and facilitating data-driven discussions.

Cons of Whatagraph:

  • While Whatagraph provides customizable templates, users may encounter limitations in customizing the reports beyond the available options.


Whatagraph provides these pricing plans:

  • Professional: $199
  • Premium: $299
  • Custom: Tailored pricing to meet your needs.

6. Looker Studio

Google Ads Dashboard
Google Ads Dashboard

Looker Studio is a sturdy records visualization tool that empowers customers to create interactive dashboard reviews from numerous records assets. As an internet-based totally utility on hand from any device with an internet connection, it gives quite a number of key functions to beautify facts exploration and analysis.

Key Features

  • Extensive Data Connectivity: Looker Studio integrates with popular data sources like Google Cloud Platform (GCP) BigQuery, Amazon Redshift, and Microsoft Azure SQL Database, enabling users to leverage data from diverse platforms.
  • Intuitive Dashboard Creation: With Looker Studio's drag-and-drop interface, users can easily build interactive dashboards and reports without complex coding or technical expertise.
  • Embedding Capabilities: Looker Studio enables the embedding of dashboards and reports on websites or intranets, extending the reach of data insights to stakeholders and clients who may not have direct access to the tool.

Pros of Looker Studio:

  • Looker Studio offers an intuitive interface, making it accessible to users with varying technical expertise.
  • With its wide range of data connectors and visualization options, Looker Studio empowers users to create impactful and visually compelling dashboards.
  • It caters to businesses of all sizes, accommodating growing data needs and expanding user bases.
  • Looker Studio incorporates robust security measures to ensure data protection and maintain data privacy.

Cons of Looker Studio:

  • It is a sophisticated tool that may require a learning curve for users to maximize its capabilities and effectively utilize its features.


The simple plan starts off at $1,000 in line per month for up to ten customers and 100 GB of data garage, and the organisation plan starts off at $10,000 in line per month for up to one hundred users and 1 TB of statistics storage.

7. DashThis

DashThis is a data visualization tool specializing in creating comprehensive marketing dashboards for businesses.

Key Features:

  • Automated Data Integration: DashThis allows users to connect and integrate data from various marketing platforms and sources, including Google Analytics, Facebook Ads, Instagram, and more.
  • Customizable Dashboard Templates: DashThis offers a range of customizable dashboard templates tailored to different marketing metrics and KPIs.
  • Drag-and-Drop Dashboard Editor: With DashThis, users can easily build interactive dashboards using a drag-and-drop editor. This intuitive interface enables effortless customization, rearrangement, and resizing of visual elements within the dashboard.

Pros of DashThis:

  • It offers a user-friendly interface, making it accessible to users with limited technical skills. Creating and customizing dashboards can be done efficiently and intuitively.
  • It automates importing data and generating reports, saving users time and effort in manual reporting tasks.
  • The availability of customizable dashboard templates in DashThis saves users from building dashboards from scratch, providing a head start in creating professional-looking reports.
  • This allows for easy collaboration among team members by providing shared access to dashboards. Reports can also be easily shared with stakeholders and clients, fostering collaboration and transparency.

Cons of DashThis:

  • It primarily focuses on data visualization and reporting and may not provide advanced analytics capabilities for in-depth data analysis.


Pricing starts at $33 per month for the "Starter" plan, which includes five dashboards and basic features. The "Business" and "Enterprise" plans offer advanced features, and customization options, with pricing details available on DashThis' official website’s pricing page.

8. AgencyAnalytics

Salesforce Reporting Dashboard
Salesforce Reporting Dashboard

AgencyAnalytics is a comprehensive data visualization tool for marketing agencies and digital marketing professionals.

Key Features:

  • Client Dashboard Sharing: AgencyAnalytics enables users to create and share client-specific dashboards with clients for transparent reporting and collaboration. Clients can access their customized dashboards to view real-time performance data.
  • White Label Reporting: With AgencyAnalytics, users can customize reports and dashboards with their branding, logos, and color schemes. This white labeling feature allows agencies to present client data under their brand identity.

Pros of AgencyAnalytics:

  • It supports a wide range of integrations, allowing users to connect and consolidate data from multiple marketing platforms in one place.
  • The tool offers extensive customization options, enabling users to create visually appealing, branded dashboards tailored to their specific reporting needs.
  • AgencyAnalytics automates the reporting process, saving time and effort for marketing professionals by generating reports at predefined intervals.
  • The ability to create client-specific dashboards and share them with clients fosters transparency and collaboration, enhancing client-agency relationships.

Cons of AgencyAnalytics:

  • Some users may find the initial setup and learning process for AgencyAnalytics slightly complex due to its wide range of features and customization options.


Agency Analytics provides adaptable pricing choices:

  • Freelancer: $12/month
  • Agency: $18/month
  • Enterprise: Custom pricing

They offer a 14-day trial period too.

9. Octoboard

Real-time website traffic dashboard
Real-time website traffic dashboard

Octoboard is a data visualization tool that provides comprehensive business dashboards and reports.

Key Features:

  • Automated Reporting: Octoboard offers automated reporting capabilities, allowing users to schedule and generate reports regularly.
  • Client Portal: Octoboard provides a portal feature allowing businesses to share dashboards and reports with their clients. Clients can access their personalized portals to view their specific data and metrics in real time.
  • White Labeling: Octoboard offers white labeling options, allowing users to customize the appearance of their dashboards and reports with their branding, logos, and color schemes.

Pros of Octoboard:

  • It affords a consumer-friendly interface that simplifies the method of creating and customizing dashboards, making them easy for customers with various technical capabilities.
  • Octoboard supports a broad selection of integrations with popular data sources, enabling users to gather data from diverse platforms and systems.
  • The automated reporting feature saves time and effort by generating reports automatically, ensuring stakeholders are regularly updated with the latest information.

Cons of Octoboard:

  • Some users may find Octoboard's customization options more limited than other data visualization tools, which may restrict their ability to create highly tailored dashboards and reports.


Discover the Octoboard pricing structures:

Octoboard for Business:

  • Starter: €15/month - includes five dashboards and 30 widgets
  • Growth: €25/month - includes ten dashboards and 50 widgets
  • Teams: €39/month - includes 50 dashboards and 1000 widgets

Octoboard for Marketing Agencies:

  • Freelancer: €25/month - incorporates five agency clients with white-label reporting
  • Team: €50/month - encompasses ten agency clients with white-label reporting
  • Agency: €75/month - covers 15 agency clients

Plus, enjoy a one-month free trial for all their pricing plans.

Comparison and Considerations

When comparing data visualization tools, there are several key considerations to remember. Here are some aspects to compare that help you make an informed decision.

1. Data Connectivity

Evaluate the data sources and integrations supported by each tool. Look for compatibility with your existing systems and the ability to connect to the platforms that house your data.

2. Features and Visualization Options

Assess each tool's features and visualization capabilities. Consider the types of charts, graphs, and interactive elements they provide, as well as any advanced analytics or reporting features that may be important to your business.

3. Ease of Use

Consider the functionality and ease of use of each tool. Look for flexible layouts, drag-and-drop functionality, and customizable options that match your team’s skills and needs.

4. Collaboration and Sharing

Consider the collaboration features offered by each tool. Look for the ability to share dashboards and reports with team members, clients, or stakeholders and assess the level of collaboration and access control provided.

5. Pricing

Compare the pricing structures and plans offered by each tool. Consider the cost-effectiveness based on your budget and the value provided by the features and functionalities offered.

6. Support and Training

Evaluate each tool's availability of customer support, documentation, and training resources. Consider the level of support you may require during implementation and ongoing usage.

7. Scalability and Performance

Consider the scalability and performance capabilities of each tool. Assess their ability to handle large data sets, high volumes of users, and the speed at which visualizations are rendered.

8. Security and Data Privacy

Assess each tool's security measures and privacy policies. Review industry standard security measures and compliance with data protection regulations to ensure your data is secure.

9. User Reviews and Feedback

Read user reviews and testimonials to gain insights into the experiences of others who have used these tools. Consider their feedback on usability, features, support, and overall satisfaction.

By considering these factors carefully, you can make an informed decision on which data visualization tool best suits your organization’s needs.


Choosing the right data visualization tool can be overwhelming with so many options. Consider factors like ease of use and required features. Do not anticipate that the maximum effective tool is continually the fine; a less difficult tool might be more efficient. Remember, the tool is just one part of creating a great visualization. Take advantage of free trials to explore different options before making a final decision.

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Ira Singh

Ira Singh

Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.

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Ira Singh

Ira Singh

Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.

Get your metric right inside your slack workspace.