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SQL

SQL

A sales qualified lead (SQL) is a prospective customer that has been researched and vetted - first by an organization's marketing department and then by its sales team.

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Trial signups
Trial signups

Number of users who have signed up for your free trial for any given time period.

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Conversion rate
Conversion rate

Conversion rate is the percentage of free trial users who ultimately become your paid customers.

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Avg. Lifetime Value
Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

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