SQL

A sales qualified lead (SQL) is a prospective customer that has been researched and vetted - first by an organization's marketing department and then by its sales team.

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Customer Acquisition Cost
Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.

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Avg. Lifetime Value
Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

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Time to Payback CAC
Time to Payback CAC

Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.

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