When you're in the business of selling something, getting a sales-qualified lead (SQL) is like hitting the jackpot. Familiarize yourself with the concept
Number of users who have signed up for your free trial for any given time period.
Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.
Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.