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Followers are social media users who have opted to receive your content on their timeline.
Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.
Mentions refers to the brand keywords of your product or company that people use on their posts - this can be tracked using specific tools.
The number of social posts you create tells a lot about how your audience engages with your content. If you want to grow your brand, consider this metric