Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.
Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.
Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.
Conversion rate is the percentage of free trial users who ultimately become your paid customers.
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