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Avg. Lifetime Value

Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

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Trial signups
Trial signups

Number of users who have signed up for your free trial for any given time period.

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Customer Acquisition Cost
Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.

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Customer Churns
Customer Churns

Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.

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