Avg. Lifetime Value

Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

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MQL
MQL

A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads.

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Time to Payback CAC
Time to Payback CAC

Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.

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SQL
SQL

A sales qualified lead (SQL) is a prospective customer that has been researched and vetted - first by an organization's marketing department and then by its sales team.

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