Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.

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Customer Acquisition Cost
Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.

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Time to Payback CAC
Time to Payback CAC

Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.

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Conversion rate
Conversion rate

Conversion rate is the percentage of free trial users who ultimately become your paid customers.

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