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Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.

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Trial signups

Number of users who have signed up for your free trial for any given time period.

Conversion rate

Conversion rate is the percentage of free trial users who ultimately become your paid customers.

Avg. Lifetime Value

Lifetime Value or Customer Lifetime Value is average deal value you are likely to earn from any customer during the time they are using your product.