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Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.
Number of users who have signed up for your free trial for any given time period.
Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.
Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.