Time to Payback CAC is the number of months it takes for you to earn back the money you spent on a customer in terms of revenue.
A Marketing Qualified Lead (MQL) is a lead that is more likely to become a customer compared to other leads.
A sales qualified lead (SQL) is a prospective customer that has been researched and vetted - first by an organization's marketing department and then by its sales team.
Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.
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