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Conversion rate

Conversion rate

Conversion rate is the percentage of free trial users who ultimately become your paid customers.

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Trial signups
Trial signups

Number of users who have signed up for your free trial for any given time period.

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Customer Acquisition Cost
Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total money you spend on sales and marketing efforts to acquire a new customer.

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Customer Churns
Customer Churns

Customer churn is the percentage of customers that stop using your company's product or service during a certain time frame.

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