Mentions refers to the brand keywords of your product or company that people use on their posts - this can be tracked using specific tools.
This metric refers to the total number of posts you create across popular social media platforms such as LinkedIn, Facebook, Twitter, Reddit, Instagram and Quora.
Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.
Engagement Rate refers to the percentage of people who engage with your social media content - either by likes, comments, or shares.
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