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List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.

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Email Unsubscribes

Email Unsubscribes refer to the number of subscribers who ‘unsubscribe’ from your emails.

Reply rates

Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.

Click Through Rate

CTR refers to the percentage of users who click on a link or CTA in your email.