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List growth rate

List growth rate

List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.

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Email Unsubscribes
Email Unsubscribes

Email Unsubscribes refer to the number of subscribers who ‘unsubscribe’ from your emails.

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Reply rates
Reply rates

Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.

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Click Through Rate
Click Through Rate

CTR refers to the percentage of users who click on a link or CTA in your email.

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