List growth rate refers to the percentage growth of new subscribers to your email list over a period of time.

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Reply rates

Reply Rates refer to the number of recipients who show an interest in your product by replying positively to your email.

Email Open Rates

Email open rates is the percentage of subscribers who open your emails.

Click Through Rate

CTR refers to the percentage of users who click on a link or CTA in your email.

List growth rate