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The number of social posts you create tells a lot about how your audience engages with your content. If you want to grow your brand, consider this metric
Followers are social media users who have opted to receive your content on their timeline.
Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.
Mentions refers to the brand keywords of your product or company that people use on their posts - this can be tracked using specific tools.
