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The number of social posts you create tells a lot about how your audience engages with your content. If you want to grow your brand, consider this metric
Click-through rates for social media refers to the number of followers who click a link on your social post that takes them to your website or blog.
Followers are social media users who have opted to receive your content on their timeline.
Impressions refers to how many times your posts showed up on a timeline or newsfeed. This KPI is calculated individually across platforms.
