Monitor all the important metrics on a single dashboard.
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A low-down on everything you need to know about KPIs for each function and get cracking.
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Learn about 100+ metric definitions and their applications.
A bounce rate is a single page session where the user leaves by visiting only one page.
The average position represents the average ranking for a set of keywords in Google search results.
An individual or company recently following a LinkedIn page is called a new follower.
Session is defined as the period of the time a user is active on your site or app.
The follower growth rate in Instagram refers to the number of new followers gained per day.
Subscriber list growth rate is a measure of how quickly a company's email or subscriber list is growing.
Clicks are the number of times people have clicked on a link to your website when it appears in the search results.
The median first response time is the amount of time it takes for a teammate to respond to a customer inquiry or request.
Email open rate is the percentage of emails sent by a business that has been opened.
Email click rate measures how many recipients click on a link in an email.
In Twitter analytics, the number of engagements refers to the total number of user interactions a tweet receives.
It is the total amount you are spending on your advertising campaigns on Google Ad network.
In Intercom, a new conversation refers to starting a conversation with a customer.
Your website's conversion rate refers to the number of actions visitors take after clicking on one of your ads.
Leads are potential buyers generated by different methods, such as advertisements, websites, or other campaigns
Impression share measures how often people see your ads among all the impressions on a search engine result page.
when a user clicks on an ad and follows the call to action you specify is called conversion by campaign.
The total amount you are spending on a particular advertising campaign on Google Ad network.
Email Campaign ROI is a measure of profitability for an email marketing campaign.
The total followers metric on LinkedIn refers to the number of people who have chosen to follow a user or company page.
Cost per thousand impressions is the ratio of total cost of the ad campaign to the total impressions multiplied by 1000.
The traffic-to-lead ratio is a metric that measures the percentage of website visitors who convert into leads.
Open lead is one in which your prospect has expressed interest in what you have to offer.
Ad Click happens when a user sees your online advertisement and decides to click it.
Quality Score is a way for Google Ads to measure how well your ad campaign is performing.
Page load speed refers to the amount of time it takes for a webpage to load and become usable for the user fully.
The email bounce rate is the percentage of emails that are unable to be delivered to their intended recipients.
Average CPC by campaign is the amount paid for each click on your advertisement generated by a keyword.
Scroll depth is a metric that measures how far a user scrolls down a webpage before leaving it.
An active subscription in Stripe refers to a payment plan that a customer has agreed to and is currently being charged for regularly.
ROAS (return on ad spend) is an important metric advertisers use to determine which channels and campaigns are most effective in driving revenue.
The conversion rate measures the number of visitors who become customers or leads.
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