What is average position in GSC?
Average position in Google search console refers to the average webpage ranking for a particular set of keywords in Google search results pages (SERPs). It is a measure of how well a webpage is performing in terms of search visibility and traffic.
For example, if a webpage has an average position of 1, it means that it is typically ranking as the first result for the keywords it is targeting. On the other hand, if a webpage has an average position of 10, it means that it is typically ranking as the 10th result for the keywords it is targeting.
What is the importance of average position?
Average position is an important metric to track in Google Search Console (GSC) because it can give you a sense of how well your webpage performs regarding search visibility and traffic.
Here are some specific ways that tracking average position can be helpful:
- Identifying opportunities for improvement: By analyzing your average position in Google Search Console (GSC), you can identify areas where your webpage may struggle to rank well and make changes to improve its performance. For example, suppose you have a webpage with a low average position. In that case, you may need to optimize its content or improve its technical SEO to make it more appealing to Google's algorithms.
- Tracking the effectiveness of SEO efforts: Average position can also be an excellent way to track the effectiveness of your SEO efforts over time. By monitoring your average position for specific keywords or pages, you can see how well your optimization efforts are paying off and make adjustments as needed.
- Assessing the competitiveness of your market: Average position can also help you assess the competitiveness of your market. If you have a high average position for a particular keyword, it could indicate that you are in a less competitive market. On the other hand, if you have a low average position for a keyword, it could signify that you are in a highly competitive market and may need to work harder to rank well.
Overall, tracking average position can provide valuable insights into the performance of your webpages in search results and help you identify opportunities to improve your search visibility and traffic.
The factors that can affect average position
Several factors can affect the average position in Google Search Console (GSC):
- Quality and relevance of content: The quality and relevance of the content on your webpage can significantly impact its average position. Google's algorithms are designed to rank webpages that provide high-quality, relevant, and valuable information higher in search results. If your webpage has low-quality, irrelevant content, it may struggle to rank well and have a lower average position.
- Domain authority: The strength of your website's domain authority can also affect your average position. Domain authority is one of the 50+ Key Marketing Metrics To Measure; it measures a website's overall quality and authority, as determined by factors such as the age of the domain, the number and quality of external links pointing to the site, and the presence of high-quality content. Websites with a high domain authority are generally more likely to rank well in search results and have a higher average position.
- Internal and external links: The presence of internal and external links pointing to your webpage can also affect its average position. Internal links are links that point from one page on your website to another page on your website. External links point from a webpage on another website to a page on your website. Both types of links can help improve the visibility and authority of your webpage in Google's eyes, which can lead to a higher average position.
By analyzing these factors and tracking your average position over time, you can identify opportunities to improve your search visibility and traffic.
How do I improve my average position on Google?
As a marketer, you can implement strategies to improve your website's average position on Google, such as:
- Optimizing your website for search engines by utilizing relevant keywords, meta tags, and a clear hierarchy of headings.
- Creating high-quality and informative content that targets your desired audience.
- Building backlinks from reputable sites to your website.
- Utilizing social media to promote your website and drive traffic.
- Monitoring and analyzing your website's performance with tools such as Google Analytics and Search Console.
- Ensuring that your website is mobile-friendly, fast, and easy to navigate.
- Incorporating structured data and schema markup to aid search engines in understanding your website's content.
- Keeping your website updated and remove any broken links or 404 errors.
- Keeping track of your competitors and identifying strategies that could be replicated.