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Learn about 100+ metric definitions and their applications.
Open lead is one in which your prospect has expressed interest in what you have to offer.
Deals lost refer to potential sales opportunities that have dropped off a sales cycle before making it to the final conversion process.
ARR is a metric that calculates the recurring revenue generated by a company every year.
Churn rate is the percentage of customers or subscribers who stop using a product or service over time.
An impression measures the number of times a particular piece of content, such as an ad or a website, is displayed to a user.
Email open rate is the percentage of emails sent by a business that has been opened.
The email bounce rate is the percentage of emails that are unable to be delivered to their intended recipients.
An active subscription in Stripe refers to a payment plan that a customer has agreed to and is currently being charged for regularly.
A deals pipeline provides all the information about a prospect from initial contact to a final close.
Email click rate measures how many recipients click on a link in an email.
In Intercom, a new conversation refers to starting a conversation with a customer.
A click-through rate is the percentage of people who click on links in your ads, pages, or emails compared to how often those links are displayed.
The median first response time is the amount of time it takes for a teammate to respond to a customer inquiry or request.
Your website's conversion rate refers to the number of actions visitors take after clicking on one of your ads.
Clicks are the number of times people have clicked on a link to your website when it appears in the search results.
The total followers metric on LinkedIn refers to the number of people who have chosen to follow a user or company page.
Tweet impressions are also known as the number of times a tweet has been viewed on Twitter.
Emails sent is a measurement of the number of emails sent during a campaign or over a period of time.
The average position represents the average ranking for a set of keywords in Google search results.
Unique visitors on LinkedIn are individuals who visit LinkedIn pages or profiles for the first time within a particular timeframe.
An individual or company recently following a LinkedIn page is called a new follower.
A tweet is a short message that anyone can post on Twitter. It's limited to 280 characters and includes text, images, or GIFs.
"Likes" are used on Twitter to express appreciation for tweets.
In Twitter analytics, the number of engagements refers to the total number of user interactions a tweet receives.
Click-to-open rate (CTOR) is a metric used in email marketing to measure how many people open your emails.
Trial signups refer to the number of individuals or businesses who sign up for a free trial of a product or service.
Customer Acquisition Cost (CAC) is the total cost incurred by a business to acquire a new customer.
The traffic-to-lead ratio is a metric that measures the percentage of website visitors who convert into leads.
Marketing Qualified Lead (MQL) is a lead that has shown interest in a company's product or service.
An SQL is a sales prospect who is ready to be converted into an active customer by the sales team.
Customer churn refers to when customers cease doing business with a company or stop using its products or services.
CAC Payback Period calculates the time it takes for a company to recover the costs incurred in acquiring a new customer.