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Learn about 100+ metric definitions and their applications.
Average CPC by campaign is the amount paid for each click on your advertisement generated by a keyword.
Users are the people who visit your website, this can be used to track the popularity of your website
when a user clicks on an ad and follows the call to action you specify is called conversion by campaign.
Ad Impression by campaign is how many times your ad appeared on the Google Ad network for a particular campaign.
Cost per conversion is the ratio of total amount spent on the Ad campaign to total number of conversions
The average position represents the average ranking for a set of keywords in Google search results.
The email bounce rate is the percentage of emails that are unable to be delivered to their intended recipients.
In Intercom, a new conversation refers to starting a conversation with a customer.
A click-through rate is the percentage of people who click on links in your ads, pages, or emails compared to how often those links are displayed.
Your website's conversion rate refers to the number of actions visitors take after clicking on one of your ads.
A tweet is a short message that anyone can post on Twitter. It's limited to 280 characters and includes text, images, or GIFs.
Engagement rate is the percentage of users who interact with your content.
Click-to-open rate (CTOR) is a metric used in email marketing to measure how many people open your emails.
"Likes" are used on Twitter to express appreciation for tweets.
In Twitter analytics, the number of engagements refers to the total number of user interactions a tweet receives.
Email open rate is the percentage of emails sent by a business that has been opened.
Cost per thousand impressions is the ratio of total cost of the ad campaign to the total impressions multiplied by 1000.
Deals won are when a lead has reached the end of their purchase cycle and they are been closed.
A lead source is the origin of a potential customer's interest in a company's products or services.
Open lead is one in which your prospect has expressed interest in what you have to offer.
Leads are potential buyers generated by different methods, such as advertisements, websites, or other campaigns
Deals lost refer to potential sales opportunities that have dropped off a sales cycle before making it to the final conversion process.
A deals pipeline provides all the information about a prospect from initial contact to a final close.
Churn rate is the percentage of customers or subscribers who stop using a product or service over time.
Ad Click happens when a user sees your online advertisement and decides to click it.
Session is defined as the period of the time a user is active on your site or app.
Monthly Recurring Revenue refers to a business's average monthly revenue from its active customers.
ARR is a metric that calculates the recurring revenue generated by a company every year.
Email click rate measures how many recipients click on a link in an email.
Cost per conversion refers to the cost of getting a new customer or turning a lead into an actual sale
Pageviews are the number of times your website's pages have been viewed by a user.
The total amount you are spending on a particular advertising campaign on Google Ad network.