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Supercharge Your SEO Tech Stack: The 7 Essential Power Tools

Maximize your website's potential with the best SEO tech stack tools. Discover the top SEO best tools to optimize your website's performance.
Pravinan Sankar
Pravinan Sankar
Feb 23, 2023
SEO Tech Stack
SEO Tech Stack

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Picture this: you're a farmer growing a crop. You wouldn't simply throw some random seeds in the ground and expect them to grow into a healthy crop.

You'd carefully select the best seeds, prepare the soil, supply nutrients and water—and tend to nurture the crop throughout its growing season—all the way up until harvesting them.

Achieving online success is similar to growing a crop—you need to strategize and carefully plan every aspect of your presence to reap the maximum results.

You might've spent countless hours creating a beautiful website with engaging content and eye-catching graphics. 

But, when your potential customers go to Google and search for your product offerings, they're unlikely to find relevant information on your business. 

Your great piece of content is hidden on page 10 of Google search results. According to research by HubSpot, 75% of users never scroll past the first page of search results. Frustrating, isn't it?

This scenario may seem far-fetched, but it's similar to what can happen to a business that doesn't have a solid SEO tech stack.  

The SEO tech stack is a set of tools and services that enable businesses to boost their visibility in search engine result pages (SERPs) and attract more website traffic—ultimately leading to increased business opportunities.

In this blog post, we'll explore the seven best SEO tools that can help supercharge your SEO tech stack.

The Best SEO Tools for Building a Powerful SEO Tech Stack

Here's a brief overview of the seven best SEO tools that we'll be discussing:

  1. Ahrefs: An all-in-one tool for keyword research, competitor analysis, and backlink tracking.
  2. Semrush: A versatile for keyword research, competitor analysis, and tracking rankings, and also offers a suite of content marketing tools.
  3. Google Search Console: A free tool from Google to monitor website performance, track keyword rankings, and identify issues.
  4. Moz: A powerful tool for keyword research, link building, and site audits.
  5. Ubersuggest: A free tool for keyword research, content ideation, and site audit.
  6. SE Ranking: Cost-effective solution for comprehensive keyword research, site audits, and competitor analysis.
  7. Google Analytics: The go-to tool for tracking website traffic and user behavior, essential for analyzing the impact of SEO efforts.

 SEO Tools for Building a Powerful
SEO Tech Stack
SEO Tools for Building a Powerful
 SEO Tech Stack

Each of these tools has its own strengths and use cases, and together they can help create a robust SEO tech stack for achieving better search engine rankings and traffic.


Ahrefs is an all-in-one SEO tool on the market that offers a wide range of features to help improve your website's search engine optimization. It is the fastest web crawler (second to Google), but what really sets Ahrefs apart from other search tools is its user-friendly interface.

It is used primarily for keyword research, backlink audits, and competitive analysis. In addition, Ahrefs offers organic search reports, similar to Semrush. These reports allow you to see the traffic on your competitors' websites.

You can then use the data for keyword research, link building, SEO strategies, rank tracking, and content marketing.

Key Features of Ahrefs:

  • Keyword Tools: Ahrefs generates millions upon a single search query. It has a powerful keyword research tool to help you find new keyword opportunities and optimize your existing content for better rankings.
  • Competitor analysis: Ahrefs lets you analyze your competitors' websites to see what keywords they're ranking for, which pages drive the most traffic, and where they're getting backlinks from.
  • Ranking History: This allows you to see the ranking history for any keyword on any page of your site.
  • Content Explorer: Search the Ahrefs database for content that includes more than 1,000,000 web pages to perform a content search.
  • Monitor Outbound Links: Ahrefs displays outgoing link reports in the site explorer. This allows you to keep track of which guest posts are linking.

Ideal for:

  • Keyword research to find new opportunities and identify search trends.
  • Analyzing competitors to understand their backlink profiles, top-performing pages, and traffic sources.
  • Historical backlink data analysis and tracking backlinks to identify new link-building opportunities and monitor your link profile.
  • Performing content research to uncover topics with high search volume and low competition.
  • Conducting site audits to identify technical SEO issues and opportunities for improvement.


Semrush is a powerful SEO tool that provides solutions for keyword research, competitor analysis, and tracking rankings. 

With its vast database of over 20 billion keywords and 800 million domains, Semrush can help you gain valuable insights into your website's performance and offers robust metrics that identify the best pages, keywords, and content.

Semrush has become popular among small and medium-sized businesses because it helps them identify their competitors' most effective SEO strategies.

The platform offers both free and subscription-based tools that address all aspects of online marketing, from SEO to paid advertising—making Semrush one end-to-end solution for digital marketers.

Key Features of Semrush:

  • Organic research: Offers features to view the top keywords used in their competition's searches and compare the domain changes.
  • Keyword research: Semrush offers a range of keyword research tools, including the Keyword Magic Tool, which generates up to two million keyword ideas based on a seed keyword, and the Keyword Difficulty Tool, which helps you find the best keywords to target based on their level of competition.
  • Advertising Research: This helps you run better ad campaigns by analyzing the ad budgets and competitors' ad campaigns. Localization is also possible. Semrush allows us to view competitors' product listing ads and product feeds.
  • Traffic Analytics: Semrush provides accurate information about website traffic and online performance. It can also help you understand potential customers' media habits and behavior.

Ideal for:

  • Creating effective guest blogging strategies.
  • Analyzing strategies of competitors and identifying new opportunities for your own site.
  • Developing website ranking strategies based on insights into the search volume and keyword difficulty.
  • Performing technical SEO audits to gauge user experience and identify areas for improvement.
  • Identifying valuable Cost Per Click (CPC) advertising opportunities and optimizing your campaigns for maximum ROI.

Google Search Console

Google Search Console (GSC) is a powerful tool for tracking and improving your website’s performance in search engine results pages (SERPs). It’s the go-to tool for website owners and SEO professionals who want to maximize visibility and increase their rankings.

It provides insights into how Google crawls and indexes a website and helps identify technical issues that can impact search rankings.

One effective way to streamline and enhance your decision-making process is by creating a Google Search Console dashboard using Dataflo.

By setting up a dashboard, you can easily track and monitor various aspects of your website's performance, including search rankings, click-through rates, and impressions

This information can help you identify trends and patterns in user behavior, as well as pinpoint areas that need improvement.

Moreover, with the data insights generated by Dataflo, you can refine your SEO strategy or adjust your content marketing efforts.

Key Features of Google Search Console (GSC):

  • Performance reports: GSC provides detailed data on a website's search performance, including search queries, impressions, clicks, and average click-through rate. 
  • Identifying areas of the website that are particularly successful in drawing search engine traffic and tailoring future content to fit those keywords will help  optimize a site's performance.
  • URL inspection: This feature allows users to check the index status of individual pages on a website and diagnose issues related to crawling or indexing.
  • Coverage reports: GSC provides a summary of a website's indexed pages and any issues that may be preventing Google from crawling and indexing all pages on a website.
  • Sitemaps: Webmasters can submit sitemaps to GSC, which can help Google discover and index new pages on a website more quickly.
  • Mobile usability: This feature analyzes a website's mobile friendliness and provides suggestions for improvement.

Ideal for:

  • Monitoring website performance: Google Search Console can provide valuable insights into a website's performance in search results, allowing marketers to gain insights into the effectiveness of SEO efforts.
  • Tracking keyword rankings: The performance reports in GSC show which queries drive traffic to a website and how those queries perform over time.
  • Diagnosing technical issues: GSC's URL inspection and coverage reports can help identify and interpret technical issues that may prevent a website from being fully indexed and ranking well in search results.
  • Identifying new possibilities: The performance reports can also highlight new queries and pages that drive traffic, which can help marketers to fix issues such as having low CTR and high impressions on your website.

Moz Pro

Moz Pro is an all-in-one SEO toolset that provides solutions for keyword research, site audits, link building, and rank tracking. It is designed to help marketers and SEO professionals optimize their website's search engine visibility and rankings.

Key Features of Moz Pro:

  • Keyword Explorer: This allows you to discover new keyword opportunities, analyze the competition, and track your keyword rankings over time.
  • Site Crawl: Crawls and audits your website to identify technical SEO issues and provides recommendations for optimization.
  • Link Explorer: Analyzes your website's backlink profile and helps you identify link-building opportunities.
  • On-Page Grader: Analyzes your website's content and provides suggestions for optimizing your page's on-page SEO.
  • Rank Tracker: Tracks your website's keyword rankings over time and compares them to your competitors.

Ideal for:

  • Conducting comprehensive site audits to identify and fix technical SEO issues.
  • Ideal for keyword research to find new possibilities and optimize existing content.
  • Analyzing and optimizing your website's backlink profile.
  • Tracking your website's keyword rankings and comparing them to your competitors.
  • Optimizing your website's on-page SEO.


Ubersuggest is an all-in-one SEO tool designed to help businesses improve their online presence. Initially created as a keyword research tool, it has since expanded to include a wide range of SEO features.

Key Features of Ubersuggest:

  • Content ideas: Ubersuggest helps businesses generate new content ideas by analyzing what competitors are doing and identifying gaps in the market.
  • Keyword research: Ubersuggest provides keyword ideas, search volume, and keyword difficulty scores to help businesses identify the best keywords to target.
  • Rank tracking: Ubersuggest tracks the search engine rankings of a website's keywords over time, providing insight into how well the site performs on search engine results pages.
  • Site audit: Ubersuggest provides a comprehensive site audit that checks for issues such as broken links, missing meta tags, and slow loading times.
  • Backlink analysis: Ubersuggest allows businesses to analyze their backlink profile and identify areas for improvement.

Ideal for:

  • Conducting keyword research for SEO and content marketing strategies.
  • Analyzing website traffic data and top-performing pages
  • Identifying content gaps and opportunities for new content creation
  • Tracking website rankings and visibility over time
  • Analyzing competitor website traffic and backlink profiles
  • Identifying link-building opportunities and tracking backlinks
  • Analyzing and optimizing on-page factors for better search engine performance.

SE Ranking

SE Ranking is my favorite tool in this list of tools and, more importantly, an inexpensive tool rich-feature rich tool compared to the other tools in the market.

The tool is designed to be an easy-to-use tool SEO software that offers a wide range of features to help businesses of all sizes boost their website ranking and attract more organic traffic. 

This tool has a user-friendly interface and provides users with a comprehensive analysis of website performance and optimization recommendations to help enhance the website's visibility in SERPs.

Key Features of SE Ranking:

Keyword research: SE Ranking helps businesses identify the best keywords to target for their website based on search volume, competition, and relevance.

On-page optimization: SE Ranking provides a detailed analysis of website pages and offers suggestions for improving on-page factors such as titles, meta descriptions, and content.

Backlink analysis: The tool helps businesses identify high-quality backlinks and monitor the backlink profile to avoid penalties from search engines.

Competitor analysis: Provides insights into the competition's SEO strategy, including their keywords, backlinks, and rankings, to see what keywords competitors are targeting and identify opportunities to outrank them.

Ideal for:

  • White-labeling needs for agencies and businesses that allow them to serve their clients with a comprehensive SEO solution under their own brand name.
  • SE Ranking's comprehensive features and cost-effective solution makes it an ideal tool for businesses of all sizes looking to improve their SEO strategy without breaking the bank.
  • Includes a powerful keyword research tool that allows users to find new keyword opportunities and track rankings.
  • Backlink analysis and monitoring to track your website's backlinks and identify low-quality or spammy links that may negatively affect your rankings.
  • Site audit to detect and fix technical and on-page SEO issues that may unfavorably affect your website's performance.
  • Offers customizable reports that can be used to showcase SEO progress to clients or stakeholders.

Google Analytics

Google Analytics is an invaluable tool for businesses of any size looking to gain valuable insights into their website’s performance and user behavior.

With real-time data, segmentation, and custom reports, Google Analytics helps you understand how visitors interact with your content, informs you to monitor important website metrics, and enables you to make the necessary adjustments to improve the website’s performance.

An effective way to maximize the benefits of Google Analytics is by creating a Google Analytics Dashboard using Dataflo. 

You can visualize various Google Analytics metrics, such as sessions, conversions, engagement rate, and the number of users—all metrics in one intuitive, unified dashboard without juggling into multiple tabs. 

Dataflo’s Google Analytics Dashboard lets you set goals and custom alerts on your business’s north star metrics. 

You can receive instant Slack notifications when specific metrics or KPIs exceed or fall below your set threshold. This way facilitates you quickly identify issues and course correct strategies as needed.

Dataflo also comes with pre-built reports and dashboards, which can save you time and help you get a quick overview of your website's performance. You can easily share these reports with your team or stakeholders, which can help keep everyone informed and aligned on your SEO goals.

Key Features of Google Analytics:

  • Traffic analysis: View metrics such as the number of visitors, pageviews, and bounce rates for their website.
  • User behavior analysis: Analyse how visitors interact with your website, including the pages they view, the time spent on each page, and view metrics like engagement rate.
  • Conversion tracking: Track how your website converts visitors into leads and customers.
  • Real-time tracking: Get an up-to-date look at your website traffic in real-time to see how visitors interact with your site as it happens.
  • Customizable reports: Users can create custom reports to track the metrics that matter most to them.

Ideal for:

  • Real-time analytics gives up-to-date information on the website's performance.
  • Identifying trends in user behavior to optimize website design and content
  • Analyzing website traffic and user behavior and tracking website conversions and goals.
  • Monitoring the performance of marketing campaigns and measuring the effectiveness of SEO and advertising efforts.

Closing Thoughts

As a Marketer, you cannot avoid using Google Search Console and Google Analytics from your SEO Tech stack.

However, it's worth noting that GDPR restrictions have limited the use of Google Analytics in Europe, causing many marketers to look for alternatives. 

In such cases, marketers can consider options like Matomo, Piwik PRO, or Fathom Analytics, which offer similar functionalities, but Google Analytics is still the market leader in website analytics. 

In my experience, SEMRush and Ahrefs are great SEO tools that marketers widely prefer. 

That being said, if you are looking for an alternative and cost-effective solution for SEO, you can consider SE Ranking. This tool offers a wide range of features that comes at one-third of the cost of market leaders.

With the right tools and strategy at your disposal and managing them efficiently—you can take your SEO efforts to the next level and achieve long-term success. 

Dataflo lets you easily track KPIs and metrics from various business applications, including Google Analytics and Search Console—in one unified dashboard

And it's easy to use—no coding required! Book a demo today and start supercharging your SEO tech stack.

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Pravinan is a physicist turned writer who's currently wearing the marketer's hat. A tech enthusiast by nature and an avid non-fiction books reader, he loves to explore the world around him and always keep learning new things. When he's not working on his latest project, he likes to spend his time writing Tamil poetry or finding out more about organic farming.

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Pravinan is a physicist turned writer who's currently wearing the marketer's hat. A tech enthusiast by nature and an avid non-fiction books reader, he loves to explore the world around him and always keep learning new things. When he's not working on his latest project, he likes to spend his time writing Tamil poetry or finding out more about organic farming.

Get your metric right inside your slack workspace.