Picture this: you're a farmer growing a crop. You wouldn't simply throw some random seeds in the ground and expect them to grow into a healthy crop.
You'd carefully select the best seeds, prepare the soil, supply nutrients and water—and tend to nurture the crop throughout its growing season—all the way up until harvesting them.
Achieving online success is similar to growing a crop—you need to strategize and carefully plan every aspect of your presence to reap the maximum results.
You might've spent countless hours creating a beautiful website with engaging content and eye-catching graphics.
But, when your potential customers go to Google and search for your product offerings, they're unlikely to find relevant information on your business.
Your great piece of content is hidden on page 10 of Google search results. According to research by HubSpot, 75% of users never scroll past the first page of search results. Frustrating, isn't it?
This scenario may seem far-fetched, but it's similar to what can happen to a business that doesn't have a solid SEO tech stack.
The SEO tech stack is a set of tools and services that enable businesses to boost their visibility in search engine result pages (SERPs) and attract more website traffic—ultimately leading to increased business opportunities.
In this blog post, we'll explore the seven best SEO tools that can help supercharge your SEO tech stack.
Here's a brief overview of the seven best SEO tools that we'll be discussing:
Each of these tools has its own strengths and use cases, and together they can help create a robust SEO tech stack for achieving better search engine rankings and traffic.
Ahrefs is an all-in-one SEO tool on the market that offers a wide range of features to help improve your website's search engine optimization. It is the fastest web crawler (second to Google), but what really sets Ahrefs apart from other search tools is its user-friendly interface.
It is used primarily for keyword research, backlink audits, and competitive analysis. In addition, Ahrefs offers organic search reports, similar to Semrush. These reports allow you to see the traffic on your competitors' websites.
You can then use the data for keyword research, link building, SEO strategies, rank tracking, and content marketing.
Semrush is a powerful SEO tool that provides solutions for keyword research, competitor analysis, and tracking rankings.
With its vast database of over 20 billion keywords and 800 million domains, Semrush can help you gain valuable insights into your website's performance and offers robust metrics that identify the best pages, keywords, and content.
Semrush has become popular among small and medium-sized businesses because it helps them identify their competitors' most effective SEO strategies.
The platform offers both free and subscription-based tools that address all aspects of online marketing, from SEO to paid advertising—making Semrush one end-to-end solution for digital marketers.
Google Search Console (GSC) is a powerful tool for tracking and improving your website’s performance in search engine results pages (SERPs). It’s the go-to tool for website owners and SEO professionals who want to maximize visibility and increase their rankings.
It provides insights into how Google crawls and indexes a website and helps identify technical issues that can impact search rankings.
One effective way to streamline and enhance your decision-making process is by creating a Google Search Console dashboard using Dataflo.
This information can help you identify trends and patterns in user behavior, as well as pinpoint areas that need improvement.
Moreover, with the data insights generated by Dataflo, you can refine your SEO strategy or adjust your content marketing efforts.
Moz Pro is an all-in-one SEO toolset that provides solutions for keyword research, site audits, link building, and rank tracking. It is designed to help marketers and SEO professionals optimize their website's search engine visibility and rankings.
Ubersuggest is an all-in-one SEO tool designed to help businesses improve their online presence. Initially created as a keyword research tool, it has since expanded to include a wide range of SEO features.
SE Ranking is my favorite tool in this list of tools and, more importantly, an inexpensive tool rich-feature rich tool compared to the other tools in the market.
The tool is designed to be an easy-to-use tool SEO software that offers a wide range of features to help businesses of all sizes boost their website ranking and attract more organic traffic.
This tool has a user-friendly interface and provides users with a comprehensive analysis of website performance and optimization recommendations to help enhance the website's visibility in SERPs.
Keyword research: SE Ranking helps businesses identify the best keywords to target for their website based on search volume, competition, and relevance.
On-page optimization: SE Ranking provides a detailed analysis of website pages and offers suggestions for improving on-page factors such as titles, meta descriptions, and content.
Backlink analysis: The tool helps businesses identify high-quality backlinks and monitor the backlink profile to avoid penalties from search engines.
Competitor analysis: Provides insights into the competition's SEO strategy, including their keywords, backlinks, and rankings, to see what keywords competitors are targeting and identify opportunities to outrank them.
Google Analytics is an invaluable tool for businesses of any size looking to gain valuable insights into their website’s performance and user behavior.
With real-time data, segmentation, and custom reports, Google Analytics helps you understand how visitors interact with your content, informs you to monitor important website metrics, and enables you to make the necessary adjustments to improve the website’s performance.
An effective way to maximize the benefits of Google Analytics is by creating a Google Analytics Dashboard using Dataflo.
You can visualize various Google Analytics metrics, such as sessions, conversions, engagement rate, and the number of users—all metrics in one intuitive, unified dashboard without juggling into multiple tabs.
Dataflo’s Google Analytics Dashboard lets you set goals and custom alerts on your business’s north star metrics.
You can receive instant Slack notifications when specific metrics or KPIs exceed or fall below your set threshold. This way facilitates you quickly identify issues and course correct strategies as needed.
Dataflo also comes with pre-built reports and dashboards, which can save you time and help you get a quick overview of your website's performance. You can easily share these reports with your team or stakeholders, which can help keep everyone informed and aligned on your SEO goals.
As a Marketer, you cannot avoid using Google Search Console and Google Analytics from your SEO Tech stack.
However, it's worth noting that GDPR restrictions have limited the use of Google Analytics in Europe, causing many marketers to look for alternatives.
In such cases, marketers can consider options like Matomo, Piwik PRO, or Fathom Analytics, which offer similar functionalities, but Google Analytics is still the market leader in website analytics.
In my experience, SEMRush and Ahrefs are great SEO tools that marketers widely prefer.
That being said, if you are looking for an alternative and cost-effective solution for SEO, you can consider SE Ranking. This tool offers a wide range of features that comes at one-third of the cost of market leaders.
With the right tools and strategy at your disposal and managing them efficiently—you can take your SEO efforts to the next level and achieve long-term success.
Dataflo lets you easily track KPIs and metrics from various business applications, including Google Analytics and Search Console—in one unified dashboard.
And it's easy to use—no coding required! Book a demo today and start supercharging your SEO tech stack.
Wouldn't it be nice to have a single dashboard that summarizes all your marketing efforts in one place? Check out Dataflo’s pre-built customizable dashboard for monitoring and evaluating the success of your paid marketing efforts across all your ad campaigns.
What if you get common values for Impressions, Clicks, CTR, CPC etc. for your multiple ad campaigns all under one roof?
Dataflo simplifies your paid advertising reporting with this feature. You don’t have to depend on often messy, time-consuming spreadsheets to track the most important KPIs/ metrics. No more logging into multiple accounts or hopping between different tools in the tech stack to check how your accounts on different channels are performing, or compiling a comprehensive report that seems to take eternity.
Now you can view your Facebook, Twitter and other social media performance metrics in one place.
Get started by following these 3 simple steps:
Step 1: Get our pre-built template
Step 2: Connect and integrate your PPC accounts with Dataflo
Step 3: In seconds, your dashboard will be ready to use
Using Slash command in Slack, track your key metrics for a given period in just 3 clicks.
Identify the top-performing campaigns across multiple channels that generate revenue and conversions with Paid Revenue Attribution Template