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Cost Per Thousand

Cost per thousand is the ratio of total cost of the ad campaign to the total impressions multiplied by 1000.

Alternate names:
cpm
Cost Per Thousand

What is cost per Thousand?

Cost per Thousand or cost per mille is the amount you are willing to pay to Google to have a  thousand impressions of your Ad. 

How do we calculate Cost per Thousand?

Cost per thousand is calculated by dividing the total cost of the ad campaign by the total impressions multiplied by 1000.

Why is Cost per Thousand important?

Cost per thousand gives you the cost effectiveness of the gamut of social platforms.It is particularly important for awareness campaigns where ad managers can determine whether the channel is profitable or not.

Frequently Asked Questions
How are CPM rates decided?
What affects Cost per thousand the most?
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