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View-through conversion (VTC) describe a conversion that occurs after a user sees an ad but does not click on it.
The total followers metric on LinkedIn refers to the number of people who have chosen to follow a user or company page.
Tweet impressions are also known as the number of times a tweet has been viewed on Twitter.
Unique visitors on LinkedIn are individuals who visit LinkedIn pages or profiles for the first time within a particular timeframe.
An individual or company recently following a LinkedIn page is called a new follower.
A tweet is a short message that anyone can post on Twitter. It's limited to 280 characters and includes text, images, or GIFs.
"Likes" are used on Twitter to express appreciation for tweets.
In Twitter analytics, the number of engagements refers to the total number of user interactions a tweet receives.
The follower growth rate in Instagram refers to the number of new followers gained per day.
The number of social posts refers to the total number of posts published on a social media platform.
A mention is when someone includes another user's username or handle in their post or comment.
Facebook uses the Facebook Ads Relevance Score to measure the relevance and effectiveness of an ad to its target audience.