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9 Best Whatagraph Alternatives in 2023: A Comprehensive Look

Find the perfect alternative tool to Whatagraph for business requirements. Compare features, functionalities, & pricing for data-driven success.
Whatagrapgh alternatives
Whatagrapgh alternatives

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In today's data-driven world, businesses rely heavily on analytics and reporting tools to track their marketing efforts, measure performance, and make informed decisions.

Whatagraph has been a popular choice among marketers for its intuitive reporting capabilities and comprehensive analytics features.

However, as technology advances and new players enter the market, it's essential to explore alternative options that may offer unique features, improved functionality, and enhanced user experiences.

Whether you're seeking a more budget-friendly solution, advanced reporting capabilities, or a seamless integration with your existing workflow, this comprehensive guide presents the top 10 Whatagraph alternatives for 2023 and beyond.

Whatagraph Overview

Whatagraph Dashboard Overview
Whatagraph Dashboard Overview

Whatagraph is a marketing reporting tool that helps businesses automate and visualize their marketing data in an easy-to-understand format. It enables users to create customizable reports and dashboards by pulling data from various marketing channels and platforms.

Features of Whatagraph

Multi-Channel Integration: 

It integrates with popular marketing platforms such as Google Analytics, Facebook Ads, Instagram, LinkedIn Ads, and more, allowing users to aggregate data from multiple channels into a single report.

Customizable Templates: 

The tool provides a range of customizable report templates that users can tailor to their specific needs. This allows for consistent branding and the inclusion of relevant metrics and insights.

Client and Team Collaboration: 

Whatagraph facilitates collaboration by allowing users to share reports with clients or team members. They can provide comments, add annotations, and engage in discussions within the reporting interface.

White Label Reporting:

Users can remove Whatagraph branding and customize reports with their own branding elements, such as logos and color schemes, to create a professional and cohesive look.


Whatagraph offers integrations with various marketing platforms, including but not limited to:

  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Instagram
  • LinkedIn Ads
  • Twitter Ads
  • YouTube Analytics
  • Mailchimp
  • HubSpot
  • Salesforce


Whatagraph presents the following pricing options:

Professional: $199

Premium: $299

Custom: Pricing customized to suit your specific requirements.

Top Reasons for Seeking Alternatives to Whatagraph

a. Customer Service

One of the top reasons why businesses may seek alternatives to Whatagraph is the quality of customer service. If users experience difficulties or have questions about the platform, they rely on prompt and helpful customer support. 

If Whatagraph's customer service is lacking or not meeting their expectations, businesses may consider exploring other options that provide better and more responsive support.

b. Limited Features

While Whatagraph offers a range of features for marketing reporting, businesses with specific needs or advanced requirements may find that the platform's feature set is limited. 

They may require more advanced data visualization options, deeper data analysis capabilities, or additional integrations that Whatagraph may not provide. 

In such cases, seeking alternatives with more extensive features and functionalities becomes necessary.

c. Ease of Use

Another reason businesses may look for alternatives to Whatagraph is the ease-of-use factor. If the platform's interface and user experience are not intuitive or user-friendly, it can hinder productivity and result in frustration. 

Users may prefer alternatives that offer a more streamlined and intuitive interface, allowing them to create reports and dashboards more efficiently and with less effort.

It is important to note that these reasons may vary from user to user based on their specific requirements and preferences. Different businesses have different needs, and the decision to seek alternatives ultimately depends on how well a reporting tool aligns with those needs and addresses any pain points they may have.

The Top 10 Alternatives to Whatagraph

1. Dataflo Overview

Dataflo Dashboard
Dataflo Dashboard

Dataflo is a powerful data visualization tool designed specifically for SaaS businesses. It allows users to visualize their go-to-market (GTM) metrics by consolidating data from various applications across their tech stack, including CRM, marketing analytics, and sales intelligence. With Dataflo, users can access a unified interface for data analysis, eliminating the need for manual spreadsheet reporting.

Key Features and Functionalities

Customized Dashboards: 

Dataflo enables users to create personalized dashboards tailored to their specific needs.

Alerts and Notifications: 

Dataflo offers instant alerts and notifications to keep users informed about important changes in their metrics.

Real-Time Insights: 

With real-time data updates, Dataflo allows users to access the latest information and gain real-time insights into their business performance.

Comparison to Whatagraph

Dataflo and Whatagraph serve similar purposes by providing data visualization and reporting for marketing and business analytics. However, the specific features and functionalities may differ. Dataflo specifically focuses on GTM metrics for SaaS businesses, while Whatagraph offers a broader range of integrations and features for marketing reporting across different industries.

Pros of Dataflo

  • Customizable dashboards for personalized reporting
  • Team collaboration features for effective communication
  • Real-time insights and alerts for timely decision-making
  • Integration with popular applications used by SaaS businesses

Cons of Dataflo

  • The tool is more tailored towards SaaS businesses, limiting its suitability for other industries


Dataflo presents its pricing structures as follows:

Starter: Complimentary, catering to up to 3 users and 3 datasources.

Growth: Priced at $99 per month, providing boundless user access and 10 datasources.

Premium: Available for $199 per month, offering unlimited user access and an unrestricted number of datasources.

2. Looker Studio

Looker Studio Dashboard
Looker Studio Dashboard

Looker Studio is a powerful business intelligence platform that allows users to explore and analyze their data from various sources. It provides a unified view of data, enabling users to gain insights and make data-driven decisions. You can check out alternatives to Looker Studio in our blog for a detailed comparison. 

Key Features and Functionalities

Data Exploration: 

Looker offers a user-friendly interface for exploring and visualizing data. Users can create custom queries, drill down into details, and apply filters to uncover insights.

Embedded Analytics: 

Looker provides options for embedding analytics and dashboards into other applications, websites, or portals, allowing for seamless integration with existing workflows.

Data Modeling and Governance: 

Looker offers robust data modeling capabilities, allowing users to define relationships between data sources and create reusable models.

Comparison to Whatagraph

While both Looker and Whatagraph offer data analytics and reporting capabilities, they have different focuses and target different use cases.

Looker is a comprehensive business intelligence platform that caters to a wide range of industries and data analysis needs. Whatagraph, on the other hand, is specifically designed for marketing reporting.

Pros of Looker

  • Powerful data exploration and analysis capabilities
  • Customizable dashboards and interactive visualizations
  • Collaboration and sharing features for effective communication
  • Ability to embed analytics into other applications or websites
  • Robust data modeling and governance capabilities

Cons of Looker

  • Learning curve for advanced functionalities and complex data modeling
  • Higher pricing compared to some other reporting tools


The basic package initiates at $1,000 monthly per line, accommodating up to ten customers and providing 100 GB of data storage. On the other hand, the enterprise package commences at $10,000 per month per line, catering to a maximum of one hundred users and supplying 1 TB of data storage capacity.

3. Databox

Databox Dashboard
Databox Dashboard

Databox is a business analytics platform that allows users to track and visualize their key performance indicators (KPIs) from various data sources in one place. It offers a user-friendly interface and customizable dashboards to help businesses monitor their performance and make data-driven decisions. 

Also, check out our blog on the alternatives of Databox if you’re unable to choose the right one. 

Key Features and Functionalities

Data Integration: 

Databox integrates with various data sources, including popular marketing platforms, CRM systems, databases, and spreadsheets.

Alerts and Notifications: 

Users can set up custom alerts and notifications to stay informed about changes in their KPIs. Databox sends alerts via email, Slack, or mobile push notifications, ensuring timely updates.

Team Collaboration: 

Databox allows users to share dashboards with team members, clients, or stakeholders.

Comparison to Whatagraph

Databox and Whatagraph are marketing reporting tools, but they have some differences in features and focus.

Databox focuses on providing a comprehensive business analytics platform that integrates with various data sources beyond just marketing platforms. 

Whatagraph, on the other hand, specializes in marketing reporting specifically and offers a range of visualizations tailored to marketing metrics.

Pros of Databox

  • Wide range of data source integrations
  • Customizable dashboards and visualizations
  • Real-time data updates and alerts
  • Collaboration features for team engagement
  • User-friendly interface and easy setup

Cons of Databox

  • Advanced features may require technical expertise
  • Customization options may be overwhelming for some users


Databox provides a 15-day trial for all paid plans. Here are the options:

Free Plan: Begin at $0 with up to 3 datasources, 3 Dashboards, access for 5 users, and daily data refresh.

Starter Plan: For $72 monthly, get additional features.

Professional Plan: Step up for $135 per month.

Performer Plan: The fullest offering at $231 per month.

4. DashThis

DashThis  Dashboard
DashThis  Dashboard

DashThis is a reporting and dashboard tool designed to simplify the process of creating and sharing marketing reports. It allows users to consolidate data from various marketing channels and platforms into a single dashboard, providing a comprehensive view of their marketing performance.

Key Features and Functionalities

Multi-channel Reporting: 

DashThis integrates with numerous marketing platforms, such as Google Analytics, Facebook Ads, Instagram, LinkedIn, and more.

Automated Reporting: 

DashThis can send reports via email or generate shareable links that can be accessed by stakeholders, clients, or team members.

Collaboration and White Labeling: 

DashThis allows team collaboration by providing user management, role-based permissions, and the ability to add comments or annotations to reports.

Comparison to Whatagraph

DashThis emphasizes simplicity and ease of use, providing a straightforward interface for creating marketing reports. It primarily consolidates data from various marketing channels into unified dashboards and automates report generation.

Whatagraph offers a wider range of integrations and more advanced data visualization options. It caters to businesses that require comprehensive marketing reporting and analysis, emphasizing visualizing marketing data.

Pros of DashThis

  • Easy setup and user-friendly interface
  • Multi-channel reporting from popular marketing platforms
  • Customizable dashboards and report templates
  • Automated report scheduling and delivery
  • Collaboration features for team engagement

Cons of DashThis

  • Limited integrations compared to some other reporting tools
  • It may not offer as extensive data visualization options as other platforms


DashThis offers these pricing choices:

Personal: $45 per month

Pro: $139 per month

Business: $269 per month

Standard: $419 per month

You can also enjoy a 15-day trial with 10 free dashboards!

5. Geckoboard

Geckoboard Dashboard
Geckoboard Dashboard

Geckoboard is a real-time data dashboard tool that helps businesses visualize and monitor their key metrics and data in one central location. It allows users to connect and display data from various sources, enabling teams to make informed decisions and stay aligned with their goals.

Key Features and Functionalities

Data Source Integrations: 

Geckoboard integrates with popular tools and data sources, including Google Analytics, Salesforce, Zendesk, and Excel spreadsheets.

Real-Time Data Updates: 

Geckoboard offers real-time data updates, ensuring users can access the latest information.

TV Dashboards: 

Geckoboard allows users to display their dashboards on TV screens, creating a real-time data visualization hub for the entire team.

Comparison to Whatagraph

Geckoboard is designed to create real-time dashboards that can display data from a wide range of sources. It offers flexibility in data integration and focuses on providing customizable and visually appealing dashboards for real-time monitoring.

Whatagraph, on the other hand, specializes in marketing reporting and offers specific integrations and visualizations tailored to marketing metrics. It focuses on automating marketing reporting processes and providing insights for marketing teams.

Pros of Geckoboard

  • Wide range of data source integrations
  • Customizable and visually appealing dashboards
  • Real-time data updates for up-to-date insights
  • Collaboration features for team alignment
  • TV dashboard display for real-time data visibility

Cons of Geckoboard

  • The learning curve for advanced customization and data integration
  • May require technical knowledge for more complex setups


Geckoboard showcases the following pricing options:

Essential: $39.00

Pro: $79.00 per month

Scale: $559.00 per month

Experience a complimentary 14-day trial encompassing all features.

6. Hockeystack

 HockeyStack Dashboard
HockeyStack Dashboard

HockeyStack is a versatile marketing attribution and analytics tool for B2B businesses. It empowers organizations to present data in visually appealing and easily digestible formats, effectively communicating complex information, statistics, and trends to stakeholders, clients, and team members. It enhances clarity and facilitates informed discussions.

Key Features and Functionalities

Funnel Analysis: 

HockeyStack allows users to track and analyze customer journeys through their marketing funnels. It provides insights into conversion rates, drop-off points, and the overall effectiveness of each stage.

Cookie-less Tracking: 

To address privacy concerns and browser limitations, HockeyStack offers cookie-less tracking capabilities. It accurately tracks and attributes user behaviour without relying on cookies, ensuring data accuracy and compliance.

Customer Journey Mapping: 

HockeyStack lets users visualize and understand customers' paths from initial touchpoints to conversions. Businesses can optimize marketing efforts and improve customer experiences by identifying influential touchpoints.

Comparison to Whatagraph

HockeyStack and Whatagraph are both analytics platforms that offer valuable insights for businesses. HockeyStack combines marketing, revenue, and product data to drive revenue growth and understand product engagement.

On the other hand, Whatagraph offers a broader range of analytics and reporting solutions applicable to various industries, focusing on visually appealing reports and marketing performance tracking.

Pros of HockeyStack

  • Allows to track and analyze customer journeys through their marketing funnels
  • It offers cookie-less tracking capabilities
  • accurate attribution of user behaviour
  • Identifies influential touchpoints
  • Integrated with most of the popular third-party data sources

Cons of HockeyStack

  • The learning curve is steep for first-time users


HockeyStack provides a pair of paid options:

Boost: Priced at $399 per month

Dominate: Tailored pricing

Both plans come with a 14-day trial and a 30-day money-back guarantee.

7. Klipfolio

Klipfolio Dashboard
Klipfolio Dashboard

Klipfolio is a comprehensive analytics and reporting tool designed to help businesses track and analyze their marketing performance. It gives users a centralized platform to gather data from various sources, generate reports, and visualize key metrics. Klipfolio empowers businesses to make data-driven decisions and optimize their marketing strategies.

Key Features and Functionalities

Customizable Reporting: 

The tool offers customizable reporting capabilities, allowing users to create visually appealing reports tailored to their needs.

Performance Tracking: 

Klipfolio enables businesses to track key performance indicators (KPIs) and metrics across various marketing channels. It provides insights into campaign performance, conversion rates, ROI, and other important metrics to evaluate the effectiveness of marketing efforts.

Data Visualization: 

Klipfolio offers interactive dashboards and visualizations, making interpreting and analyzing data easier. Users can create charts, graphs, and tables to highlight trends and patterns in their marketing data.

Comparison to Whatagraph

Klpifolio primarily focuses on marketing analytics and reporting and emphasizes customizable reporting capabilities. On the other hand, Whatagraph offers a broader range of analytics solutions applicable to various industries and has a different range of templates and design choices.

Pros of Klipfolio

  • A comprehensive view of performance metrics
  • Enables to create of reports that align with their specific requirements.

Cons of Klipfolio

  • Limited applicability to businesses outside the marketing industry


Explore Klipfolio's pricing selections:

Plus: $99 per month

Pro: $229 per month

Tailored pricing for larger teams

Custom enterprise plans beginning at $499 per month.

Looking for better options for analytics? Learn about alternatives to Klipfolio for analyzing data and making informed decisions.

8. AgencyAnalytics

AgencyAnalytics Dashboard
AgencyAnalytics Dashboard

AgencyAnalytics is a comprehensive marketing reporting and SEO tool for digital marketing agencies. It offers various features and functionalities to help agencies track, analyze, and report their marketing campaigns across various channels. It aims to streamline reporting processes, provide actionable insights, and deliver professional-grade reports to clients.

Key Features and Functionalities

Multi-Channel Reporting: 

AgencyAnalytics integrates data from various marketing channels, including SEO, PPC, social media, email marketing, and more. It provides a unified dashboard to track performance across different platforms.

Client Portal: 

The tool provides a portal where agencies can share reports, deliver insights, and collaborate with clients. It enhances communication and transparency between agencies and their clients.

Comparison to Whatagraph

AgencyAnalytics and Whatagraph are marketing reporting tools, but they differ in certain aspects. AgencyAnalytics caters specifically to digital marketing agencies, offering tailored features for their needs. Whatagraph provides a broader range of analytics and reporting solutions applicable to various industries.

Pros of AgencyAnalytics

  • Offers a wide range of integrations and features
  • Comprehensive and customized reports
  • Tracks and optimizes websites for search engines.

Cons of AgencyAnalytics

  • Limited applicability to businesses outside of the digital marketing industry.


Agency Analytics offers flexible pricing options:

Freelancer: $12 per month

Agency: $18 per month

Enterprise: Pricing tailored to your needs

You can also enjoy a 14-day trial period.

9. Octoboard

 Octoboard Dashboard
Octoboard Dashboard

Octoboard is a business performance and reporting platform that helps businesses consolidate data from various sources into customizable dashboards and reports. It offers a range of features to track and visualize key metrics across different areas of business operations. It aims to simplify data analysis and reporting, providing businesses with actionable insights to drive growth.

Key Features and Functionalities

Data Visualization: 

Octoboard offers a variety of visualization options, including charts, graphs, tables, and maps. These visualizations help businesses understand data trends and patterns more easily.

Automated Reporting: 

Octoboard automates the reporting process, allowing businesses to schedule and send reports to stakeholders and clients at specified intervals. It saves time and ensures consistent and timely reporting.

Comparison to Whatagraph

Octoboard focuses on delivering a comprehensive view of business performance across multiple metrics and data sources. At the same time, Whatagraph offers a broader range of analytics and reporting solutions applicable to diverse industries. 

Explore our blog discussing alternatives to Octoboard for a comprehensive insight into the tools available. This will aid you in making an informed choice regarding the most suitable tool for your needs.

Pros of Octoboard

  • Gathers data from multiple sources into one centralized platform
  • Create tailored visualizations and reports

Cons of Octoboard

  • The learning curve for setting up the platform may be steep for less experienced users with data tools.


Introducing Octoboard's pricing options.

For Businesses:

  • Starter: €15 per month, featuring five dashboards and 30 widgets.
  • Growth: €25 per month, offering ten dashboards and 50 widgets.
  • Teams: €39 per month, providing 50 dashboards and 1000 widgets.

For Marketing Agencies:

  • Freelancer: €25 per month, covering five agency clients with white-label reporting.
  • Team: €50 per month, encompassing ten agency clients with white-label reporting.
  • Agency: €75 per month, accommodating 15 agency clients.

All plans come with a one-month free trial.


When it comes to finding the right analytics and reporting tool for your business, exploring alternatives to Whatagraph can provide you with a wider range of options tailored to your specific needs. This article discusses the top 10 Whatagraph alternatives for 2023, each offering unique features, functionalities, and pricing structures.

It's important to evaluate each alternative carefully based on data integration capabilities, customization options, industry focus, and pricing. Consider your business requirements, budget, and long-term goals to determine which tool best fits your needs.

If you're in search of a streamlined data visualization solution, consider Dataflo. Offering a personalized dashboard and a range of appealing features, Dataflo empowers you to effectively monitor your business and thrive in your field. Book a Demo with Dataflo today

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Suvedha loves creating compelling and effective content by using data to inform the content strategy and writing process. She began writing as a way of expressing her ideas and soon the act of writing became cathartic for her. Now this impulse has turned into a full-blown career. Apart from writing, she likes to haunt local bookstores and make impromptu plans with friends and then questioning this decision.

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Suvedha loves creating compelling and effective content by using data to inform the content strategy and writing process. She began writing as a way of expressing her ideas and soon the act of writing became cathartic for her. Now this impulse has turned into a full-blown career. Apart from writing, she likes to haunt local bookstores and make impromptu plans with friends and then questioning this decision.

Get your metric right inside your slack workspace.