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With million users in different countries worldwide, LinkedIn is a gold mine for B2B marketing. The researches show that LinkedIn accounts for 80% of B2B marketing leads generated from social media platforms.
However, leveraging this platform is not a simple task. That's where the value of LinkedIn analytics tools comes into play – providing users with valuable assistance and insights.
Although LinkedIn offers comprehensive analytics features, some users prefer using third-party tools to compare their LinkedIn data with other relevant data sources.
Using these additional resources, you can gain deeper insights into your LinkedIn performance and enhance the overall strategy.
This article will explore 11 of the best LinkedIn analytics tools businesses should know in 2023 to maximize their marketing efforts and gain valuable insights into their target audience.
LinkedIn Analytics tools are the set of features and metrics which promotes the individual's businesses and track their performance and LinkedIn platform's engagement.
These tools give insights into how the published content is performing, follower analytics, and website analytics. These LinkedIn analytics tools are designed to gather data on your ad campaigns, profile and connections by connecting to your LinkedIn account.
They then analyze this data to provide valuable insights on how to improve your brand’s LinkedIn presence utilizing the insights they provide.
The best LinkedIn analytics tools also offer insights of your competitors, enabling you to benchmark your performance and identify areas for improvement.
For any B2B marketer, establishing relationships and engaging with the target audience is crucial. However, it is equally important to assess the effectiveness of the effort you have put into marketing. And here, LinkedIn analytics tools can be of great assistance.
These tools provide valuable LinkedIn analytics metrics on how your audience interacts with the content you have shared. This information can help you tailor your strategy to meet their needs better, resulting in increased conversions.
Manually tracking and analyzing this data can be time-consuming and exhausting. Thankfully, LinkedIn Analytics tools automate the data collection process, freeing up your time to concentrate on critical business aspects.
By leveraging these tools, you can streamline your LinkedIn marketing strategy and make informed decisions based on valuable Linkedin ad metrics such as engagement rates, follower growth, and post views.
Overall, LinkedIn analytics tools are a powerful resource that can help you achieve your marketing goals more easily and efficiently.
We have compiled a list of the best LinkedIn analytics tools that help you measure your LinkedIn performance, optimize your content strategy, and achieve your social media goals.
Utilizing these tools can optimize your LinkedIn marketing efforts and take your business to the next level.
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Source: LinkedIn Analytics
LinkedIn's analytics is an efficient & native tool that enables you to understand your audience's needs and interactions with the content. These insights enable you to refine your content strategy and optimize your LinkedIn activity to achieve your social media goals.
In addition to tracking your content performance, LinkedIn analytics dashboard provides insights into the audience, how they are interacting and their behavior.
You can customize the content that specifically appeals to them, resulting in higher engagement levels, by understanding your audience's location, age group, and gender.
Having a deep understanding of the target audience is crucial for creating content that connects with them. LinkedIn native analytics provides you with the necessary insights to achieve this.
Pricing - Free
Source: Hootsuite LinkedIn Analytics Report
Hootsuite is a social media scheduling tool that connects your LinkedIn account and measures how your LinkedIn analytics compare across your social media platforms.
Unlike some other tools, Hootsuite supplies metrics for both LinkedIn pages and LinkedIn profiles. Within the analytics dashboard of these LinkedIn tools, you can gain valuable insights into key metrics such as shares, followers, likes, comments, and others.
One of the key features of Hootsuite is the ability to set up filters, including time, page, and metric. It lets you monitor valuable metrics like visitors or subscribers based on your goals.
Furthermore, Hootsuite lets you schedule and publish content on your LinkedIn account, making engaging with your audience. The monitoring capabilities of this tool ensure that you are notified regarding every mention or comment from someone in your network.
Pricing - Starts from $99/month, and a free trial for 30 days is also available
Source: Keyhole’s LinkedIn analytics
If you're tired of spending a lot of time collecting social media reports, Keyhole can help you automate the process and free up your time for more important business activities.
With Keyhole, you can easily and quickly create attractive and accurate reports without any mistakes. In addition, you can use Keyhole to analyze your competitors' content strategies and learn from their successes.
To start using Keyhole, simply create an account and log in. Then, click "Create Report" and fill in the necessary details, such as the title, description, and date range. You can then choose from various report templates to customize your LinkedIn analytics report.
From there, you can customize your report using Keyhole's extensive options. For instance, you can add or remove data points, change the colors and fonts of your report, and even embed links and images.
When you're satisfied with your report, you can generate it in PDF or XLS formats.
Pricing Starts at $79 per month, and free trial is also available
Source: Klipfolio LinkedIn Analytics Dashboard
Klipfolio is a cloud-based dashboarding tool that allows businesses to create custom dashboards and reports based on key metrics and performance indicators. One of its standout features is its professional-looking black background dashboard, which adds a touch of elegance to the analytics experience.
With Klipfolio, businesses can centralize all their LinkedIn data in one place and analyze it to make informed decisions. It enables users to track their progress on the platform, such as the number of followers and connections and the performance of their posts and ads.
Furthermore, Klipfolio is not limited to LinkedIn analytics alone. With Klipfolio users can also measure their website traffic and compare it to their LinkedIn traffic to comprehensively understand their online presence.
With its easy-to-use interface and flexible reporting options, Klipfolio is a complete solution to all your business analytics needs.
Pricing – Starting $99 per month
Related: Looking for alternatives to Klipfolio? Check out these top data visualization tools that can offer deeper insights into your business's performance
Source: Whatagraph LinkedIn Analytics Report
Whatagraph is a reporting automation software that enables digital marketers and marketing agencies to streamline their reporting processes. It integrates social media platforms including LinkedIn for collecting data and creating comprehensive reports.
Using Whatagraph, marketers can easily track key LinkedIn metrics such as profile views and other engagement aspects, all within a simple and user-friendly interface that requires no technical expertise.
The software lets you view all your social media KPIs on a single dashboard, providing a clear and concise performance overview. What's more, you can access historical data and track changes in performance over time, a critical feature that many other reporting tools lack.
Creating LinkedIn reports using Whatagraph is a breeze, and you can quickly share them with clients or management with just one click. This automation of the reporting process saves time and ensures that stakeholders are always up to date with the latest performance data.
Pricing Starts from $199, billed annually
Source: SocialPilot LinkedIn Analytics Reporting
SocialPilot's LinkedIn Management Tool is an essential resource for businesses and agencies seeking to optimize their LinkedIn marketing efforts. With its detailed analytics and reporting capabilities, this tool provides valuable insights helping you increase your engagement and reach on the platform.
With SocialPilot, you can get a clear overview of your LinkedIn Company Page's performance, including key metrics such as your follower count, engagement and click growth, and the updates you've made.
It also offers a follower demographics drop-down, allowing you to view data on your followers' seniority, company size, country, and profession category. In addition, it enables you to monitor and analyze post-performance.
These features enable you to make data-driven decisions that improve your marketing strategy.
Pricing Starts from $30, billed annually
Source: Buffer LinkedIn Analytics Reporting
The LinkedIn tool from Buffer is crucial for companies and individuals trying to boost their LinkedIn marketing efforts. This application offers a complete solution for managing and optimizing your LinkedIn presence with its scheduling, analytics, and brand monitoring tools.
Users may quickly schedule articles for their LinkedIn company page or personal profile using Buffer's platform, ensuring that material is posted at the best times for the greatest interaction.
Also, the platform offers insightful analytics information, such as post reach, engagement rates, and click-through rates, enabling users to monitor the performance of their content and make data-driven decisions to enhance their LinkedIn marketing strategy.
Pricing – Starts $5 per month and free version is also available.
Source: DrumUp Social Media Analytics Reporting
DrumUp offers a powerful social media analytics platform that enables users to measure the success of their content strategy on LinkedIn and others. With this platform, users can analyze data on user engagement and click-throughs to monitor and refine their social performance.
The platform also features smart filters that enable users to identify top-performing content and social media platforms, allowing them to create a robust content strategy that maximizes engagement.
Furthermore, DrumUp allows downloading reports for analyzing the data both online and offline to share with clients. The platform's graphic data charts help in quick decision-making, providing users with a clear and concise overview of their social media performance.
Pricing – Starts from $39 per month
Source: Inlytics Linkedin Analytics
Inlytics is a specialized analytics tool that exclusively focuses on the analytics of LinkedIn. The platform provides users with analytics and scheduling tool, making it a comprehensive solution for managing your LinkedIn presence.
With Inlytics, you can access growth insights for extending brand responsiveness and gaining more followers. The app consolidates the LinkedIn data in a single place, giving you a complete overview of your LinkedIn performance.
By leveraging Inlytics' profile statistics, users can up their marketing to the next level – optimizing their LinkedIn strategy to reach their goals and improve their online presence.
Pricing – Free access is available for basic data. For comprehensive analytics, it is $12.50 per month.
Source: LinkedIn Performance Dashboards
Shield is a LinkedIn analytics tool that offers users in-depth data on their own LinkedIn profiles, making it easy to track performance over time. The app provides key metrics like impressions, views and reach to help users monitor their growth.
One of Shield's most useful features is its audience insights, which provide detailed demographic data on followers. This information helps the users better understand their audience and tailor their content to their followers' interests and needs.
Shield is particularly useful for large teams and agencies as it can help organize social media content and develop effective strategies. However, it is important to note that Shield does not provide data for LinkedIn business pages.
Pricing – Starts from $6 per month
Source: Social Media Analytics Dashboard
Digivizer is another powerful tool for businesses looking to leverage LinkedIn as their social media strategy. It provides data-driven insights and recommendations for businesses to help them optimize their LinkedIn presence for maximum reach.
It provides a range of metrics including follower growth, engagement rates, post-performance, and audience demographics.
Additionally, it also allows users to compare their performance to their competitors which enables businesses to benchmark their success against industry standards.
This tool also provides personalized strategic recommendations based on the user's performance, like optimal times and types of content to post that are most likely to drive engagement.
Pricing – Starts from $89 per month but basic tool is available for free as well.
Dataflo enables you to make data-driven decisions for your LinkedIn activity by providing thorough insights and simple-to-understand visuals and reports.
With Dataflo’s competition analysis function, you can monitor and examine the LinkedIn activity of your rivals, giving you information about their audience engagement, the performance of their content, and views on their profiles.
This might assist you in identifying trends and industry best practices so that you can modify your own LinkedIn strategy as necessary.
Its Paid Campaign Dashboard offers seamless integration of your LinkedIn Ads and other advertising channels with your CRM.
This integration allows you to gain a deeper understanding of your campaign performance by analyzing metrics such as Leads to Deals Ratio, Cost per Deal, and Lead to Deals Ratio.
Additionally, you can monitor your deals per campaign and channel, helping you to optimize your advertising strategy for maximum returns.
Third-party analytics tools can elevate your campaign performance to a whole new level. Using visual charts and clear data, you can easily track the user engagement of your LinkedIn page.
Additionally, many of these tools allow you to compare your LinkedIn data with competitors, providing you with a holistic view of your social media performance.
Furthermore, some tools offer advanced features such as social listening, which can further enhance your analytics capabilities.
With all these features at your disposal, choosing the right LinkedIn analytics tool and making an investment in a robust tool will yield long-term benefits.
If you're a B2B SaaS company, Dataflo can streamline your daily marketing operations and enrich your analytics capabilities even further. Begin your free trial today and unlock the full potential.
Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.
