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Top 9 YouTube Analytics Tools For Marketers to Try

Unlock the full potential of your YouTube channel with these top 9 analytics tools for your channel & create data-driven strategies with these top picks.
Ira Singh
Ira Singh
May 8, 2023
YouTube Analytics Tools
YouTube Analytics Tools

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YouTube has over 2 billion active monthly users, making it an indispensable platform for marketers to reach the targeted audience. 

To tap this opportunity correctly, paying close attention to the channel's performance and engagement metrics is important. And this is where YouTube analytics come into play. 

These tools give you insightful data about the operation of your channel, empowering you to make data-driven choices and enhance your content strategy.

In this post, you can find the top 9 YouTube analytics tools that every marketer should test are included. So without further ado, let's study YouTube analytics tools and their world.

What is Youtube Analytics?

YouTube Analytics is a great tool provided by Youtube that allows content creators with a platform to analyze how well their channel is performing. It provides access to various statistics, including engagement rate, watch time, earnings, and more. 

In addition, you can see how many subscribed, the viewing time duration, total views, and others for individual videos as well as overall. You can use these YouTube metrics to plan your future strategies and summarize your channel’s success.

YouTube Analytics is helpful for creators and marketers to gain an understanding of their audience and plan their content strategy. By tracking the performance metrics, the creators can identify the areas of improvement and choose which strategy works for them. 

Importance of Youtube Analytics Tools

Importance of Youtube Analytics Tools
Importance of Youtube Analytics Tools

Youtube Analytics is an important tool providing creators with insights about their content performance on the platform. The analytics helps in understanding the audience behavior in regards with views, watch time, engagement, etc. YouTube analytics is quite essential for anyone who wants to grow their channel. Below, we have mentioned some of the key reasons for your reference.

Performance Metrics

You may monitor your channel's views, watch time, likes, comments, shares, and revenue using YouTube Analytics. You can learn from this information how well your channel is doing and what needs to be improved.

Audience demographics

YouTube Analytics offers thorough data on your viewers, including age, gender, geography, and hobbies. You can use this information to adjust your content to your audience's preferences and ensure the proper people see your videos.

Recognize Trends and Patterns

This Analytics tool can assist you in recognizing trends and patterns in the actions of your audience, including peak viewing hours or preferred devices. You may use this information to plan your content release schedule and ensure your videos are optimized for your audience's screens.

Data-Driven Decision

Use YouTube Analytics tools to make data-driven decisions regarding your content strategy, marketing initiatives, and channel growth. It increases your chances of success on the platform and helps you ensure that your efforts are concentrated in the areas with the biggest impact.

YouTube Analytics Vs Third-Party Analytics Tools

To improve YouTube Channel performance, creators can use YouTube Analytics or third-party analytics tools to examine a channel's performance. Each option has its benefits and drawbacks, and being aware of the variations aids in making a well-informed choice.

YouTube Analytics - YouTube offers creators extensive metrics and data about their channel's performance. It allows creators to track metrics such as views, watch time, likes, comments, and revenue and provides information about their audience demographics, retention rates, and engagement levels. 

One of its main advantages is that YouTube Analytics is integrated with the platform and allows creators to view and analyse their data without leaving the website.

Third-Party Analytics Tools - They provide a wider range of features and functionalities. These tools are intended to offer richer context and more sophisticated analytics than YouTube's native tool. They can also combine data from several sources, giving creators a more thorough understanding of their online presence.

In summary, Compared to YouTube Analytics, third-party analytics programmes offer more sophisticated features and a greater variety of functionalities. Combining information from several sources offers deeper insights and a more thorough picture of a creator's online presence.

However, utilizing these tools can be difficult, time-consuming, and more expensive than YouTube Analytics. So, while choosing between them, creators should consider their needs and priorities.

Dataflo is a powerful tool that simplifies the process of analyzing data from various sources, including YouTube, and generating insightful reports. 

By leveraging Dataflo's robust capabilities, B2B marketers can gain a deeper understanding of their YouTube performance and make data-driven decisions that drive business growth.

Top YouTube Analytics Tools for Marketers and Content Creators

1. TubeBuddy

TubeBuddy is one of the best analytics tools that helps YouTube creators optimize their channels. This tool allows creators to analyze, monitor, and track audience engagement and optimize the strategy. 

In addition, it also provides detailed insights into subscriber growth, revenue, and views. Its browser extension provides real-time suggestions that help to enhance their videos and increase search visibility. 

Pricing - There are various payment tiers for TubeBuddy, including a free edition with constrained features. More sophisticated tools, such as keyword research, A/B testing, and bulk processing of films, are available with subscription plans, which start at $9 per month. All features are included in the most expensive plan, which is $49 per month.

2. VidlQ

VidIQ is an analytics tool that helps YouTube creators to gain inspiration and insights in one place. In order to assist creators in enhancing their video material, it offers a wide range of metrics and live group coaching. 

After creating an account, users can access VidIQ's own community of creators. With VidIQ, users can analyse their video performance, find relevant keywords, comprehend their audience demographics, manage their YouTube channel, track monetization, keep an eye on rival channels, receive daily channel development ideas, and follow trends with trend alerts.

Pricing - There are several different pricing tiers available from VidIQ, including a free version with constrained functionality, a Pro plan starting at $7.50/month, a Boost plan for $39/month, a Boost+ plan for $415/month, and a Boost Premier plan with a customised price. 

3. Social Blade

Social Blade analytics tool provides data and insights on Twitter, Instagram, YouTube, and Twitch accounts. The tool offers customers comprehensive data regarding the performance of a channel or account, such as projected earnings, growth trends, subscriber and follower numbers, engagement rates, and more.

Additionally, Social Blade provides several features like keyword research, competitor monitoring, and video optimisation to assist users in analysing and improving their social media strategies.

Pricing – This tool provides four different pricing models: bronze for $3, silver for $5, gold for $10, and diamond for $50. Historical data, an ad-free experience, real-time updates, and priority assistance are just a few of the extra features of each premium subscription. Additionally, Social Blade provides large businesses and agencies with a tailored Enterprise plan.

4. Hootsuite Insights

Hootsuite Insights was created to assist companies in tracking and evaluating their online presence. The platform offers customers sentiment analysis, real-time social media monitoring, and configurable reports that let businesses track the reputation of their brand, examine client involvement, and assess the success of their social media efforts. 

With Hootsuite Insights, businesses can monitor competition activity, industry keywords, and brand mentions on social media networks. The application also has several capabilities, such as real-time notifications, customised dashboards, and the capacity to monitor sentiment and engagement data.

Pricing – Hootsuite Insights offers four different pricing plans: a professional is priced at $49, a team at $129, a business at $599, and an enterprise at customized options.

5. Sprout Social

Businesses can manage their social media presence, keep an eye on their brand's reputation, and interact with their audience using the all-in-one social media management platform Sprout Social. The tool offers cutting-edge features for organisations looking to streamline their social media operations, including scheduling, publishing, and analytics. 

Additionally, Sprout Social offers companies real-time social listening tools that let them monitor mentions of their brands, pertinent keyword trends, and market developments. Businesses can effortlessly manage all their social media conversations with Sprout Social's single inbox, and with configurable reports, they can evaluate their social media strategy's effectiveness and performance.

Pricing - Sprout Social has several price options, with the Standard plan starting at $99 per user per month, the Professional plan at $149 per user per month, and the Advanced plan at $249 per user per month. The Premium plan is also offered for larger enterprises with more complicated demands, with unique pricing. 

6. Buffer

Buffer enables companies to monitor the effectiveness of their social media marketing activities. The application offers insights into audience demographics, competitor analysis, and analytics, including engagement, follower growth, and reach. 

Businesses can track their progress and make wise decisions to optimise their social media strategy using customisable reports. Businesses can boost their social media marketing efforts by utilising Buffer to acquire insightful information on their performance.

Pricing - Buffer provides a 14-day free trial so that users can evaluate this tool before deciding on a subscription plan. It offers three pricing tiers: Pro, Premium, and Business. The Pro plan costs $35 per month, the Premium plan is $50, and the Business plan has unique pricing options.

7. AgoraPulse

AgoraPulse is a social media management platform that also offers YouTube video analytics. You can monitor crucial video data with AgoraPulse, including views, engagement, and click-through rates. To better understand your audience and create content that appeals to their interests, you may also analyse audience demographics, such as age, gender, and location. 

It also provides competitor monitoring, enabling you to check other YouTube channels' effectiveness in your business and spot growth prospects. AgoraPulse also provides personalised dashboards and reports so you can quickly track and view your data.

Pricing - AgoraPulse has four pricing tiers, Medium, Large, X-Large, and Enterprise, with prices starting at $99 and going up. Users can test the tool before committing to a paid plan.

8. Google Analytics

YouTube channel owners may keep track of important metrics like views, engagement, and retention rates by adding the Google Analytics tracking code to their channels. Additionally, creators can track the success of marketing campaigns, track audience demographics and behaviours, and pinpoint areas where their video content needs to be improved. Google Analytics enables producers to learn more about the popularity of their YouTube videos and make data-driven decisions to enhance the performance of their entire channel.

Pricing - Google Analytics is a free edition for YouTube creators, the free edition of that offers enough information and insights to enhance the effectiveness of their channel and video content.

9. Brand24

Brand24 may be a useful tool for tracking video performance, measuring the impact of your video content, and analysing your YouTube audience to optimise your video content strategy. You may keep tabs on mentions of your company, keywords, or rivals in the comments section of your videos or on any other social media platform with Brand24. 

This tool offers sentiment analysis and real-time statistics on metrics like views, likes, and shares to help you gauge how viewers are responding to your films. Additionally, you can use Brand24 to find influencers, monitor engagement levels, and assess the success of your video marketing campaigns.

Pricing - With a range of price options starting at $49 per month, Brand24 can accommodate the demands of companies of all sizes.

How to Choose the Right YouTube Analytics Tool for Your Business

Selecting the best analytics programme for your YouTube channel is essential since it enables you to track the channel's development and make wise choices to enhance your video marketing approach. To choose the right option, you must consider certain factors that help you select as per your requirements.

We have mentioned a few key factors to consider while selecting the right analytics tool for a Youtube channel. Take a look below.

Business Goals

Investing in an analytics tool that supports your company's objectives is essential. For instance, if your goal is to raise brand awareness, a tool that focuses on measuring views and reach might be what you need. You could prefer a solution that delivers more in-depth information, including audience engagement and click-through rates if you are interested in producing leads or conversions.

Your Budget

Tools for YouTube analytics can range greatly in price, from free solutions with basic functionality to more expensive options with more sophisticated analytics. You should think about your spending limit and the cost of the tool. Remember that certain programmes may provide a free trial or a rudimentary free version to get started without committing to a subscription plan.

Team Size

You should pick a programme that supports many users and provides team collaboration tools if you have a large crew working on your YouTube channel. This can ensure everyone is informed and has access to the same information.

Features You Need

Since many YouTube analytics tools have different functionality, it's critical to pick one with the features you require. Keyword research, competitor tracking, audience demographics, and trend analysis are typical elements to check for. When selecting a tool, you should think about which features are most crucial to your company's objectives and strategy

Best Practices for Using Facebook Analytics Tool

Below are some of the best practices you should consider while using YouTube analytics tools to maximise your investment.

Setting Up Tracking and Analytics Properly

Tracking and analytics must be set up properly to get accurate and pertinent data from your YouTube analytics solution. This includes connecting your YouTube channel to your analytics programme and ensuring the tracking codes and tags on your website and videos are correctly set up.

Focusing on Key Metrics

Given the information available from YouTube analytics, it's crucial to concentrate on the key metrics that support your company's objectives. Metrics like watch time, views, engagement, and audience demographics are part of this. By finding these critical KPIs, you may monitor your success and make data-driven decisions to optimise your channel.

Analyzing Data Regularly

To learn more about the effectiveness of your videos and channel, you must analyse your YouTube analytics data regularly. You can optimise your content strategy and make changes to raise engagement and views by periodically checking your data and spotting trends.

Using Data to Inform Your Content Strategy

You can decide on your content strategy by analysing the information gathered by your YouTube analytics tool. This involves determining the kinds of successful videos, the subjects that resonate with your audience, and the forms of content that get the greatest interaction from your audience. Using this knowledge, you can make engaging and effective videos that will get more views and engagement.


In conclusion, marketers who want to expand their audience and enhance their content strategy must use YouTube analytics tools. Each of the 11 tools listed above has distinct features and advantages that can assist businesses in learning more about the effectiveness of their YouTube channel. 

There is a tool for every purpose and price range, ranging from keyword research and SEO optimisation tools from VidIQ and TubeBuddy to customisable dashboards and reports from Cyfe.

When selecting the ideal analytics tool for your company, it's critical to carefully consider your business objectives, financial constraints, team size, and the features you require. You may use the correct technology to track the appropriate metrics, periodically analyse the data, and use it to enhance your content strategy and expand your audience.

If you're a B2B marketer seeking to analyze your YouTube data alongside other marketing metrics, Dataflo is definitely worth trying out. Sign up for free today.

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Ira Singh

Ira Singh

Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.

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Ira Singh

Ira Singh

Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.

Get your metric right inside your slack workspace.