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From Leads to Sales: A Step-by-Step Guide to Build a Deals Pipeline

Discover how to convert leads into sales and achieve revenue growth with our comprehensive guide on how to build a deals Pipeline.
deals Pipeline
deals Pipeline

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Did you know effectively managing your sales pipeline can significantly impact revenue growth? 

It's true! Harvard business review states that companies with a formal sales process generate more revenue. A report by Pipedrive discovered that companies that consistently stay on top of their sales pipeline experience a whopping 28% higher revenue growth rate than those who neglect this crucial aspect of their sales process.

Therefore, creating and maintaining an adequately organized sales pipeline is essential for achieving optimal sales performance.

So, get ready to unlock the secrets of a successful sales pipeline. Let's explore the stages and strategies for building a tailored pipeline with the tools and knowledge you need to drive revenue growth and achieve outstanding sales results.

What is a Deals Pipeline?

A deals pipeline is like a roadmap showing the customers through the various stages of their purchasing journey. It visually represents their journey, from initial interest to closing the deal.

Keep track of sales progress, pinpoint bottlenecks, and ensure seamless deals. That's where a deals pipeline comes to the rescue!

The best part is that the pipeline gives you a clear picture of how your sales efforts pay off. Track your progress, spot smooth deals, and catch any missed opportunities. 

Sales Pipeline vs. Sales Funnel

Now, let's address a common point of confusion. A deals pipeline is often mixed up with a sales funnel, but they serve different purposes. 

While a pipeline focuses on the specific actions, a salesperson needs to take to convert a lead into a customer.

A sales funnel covers the broader process of attracting and converting leads. It's like zooming out and looking at the entire customer journey, from awareness to decision-making.

The funnel helps us understand the big picture of our sales process, while the pipeline helps us stay on top of the individual deals we're working on. Both are important for any sales team looking to maximize their success.

Learn more to know about how to track the right funnel for conversion analysis

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With Dataflo, you'll have a holistic view of your data in one place, saving you time and boosting productivity. Take control of your sales pipeline and unlock your full potential today!

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How to Build a Sales Pipeline?

There must be more than a one-size-fits-all solution for building a sales pipeline. It's an opportunity to tailor the process to suit your business, adding or removing stages as necessary. Flexibility is key here. So, feel free to experiment and fine-tune your pipeline until it perfectly aligns with your sales objectives.

Are you ready to embark on the journey of building a powerful sales pipeline? Let's take it step by step, exploring each stage and uncovering the secrets to success.

Steps to build a sales pipeline
Steps to build a sales pipeline

1. Define Your Sales Cycle

Defining your sales cycle is like creating a roadmap that guides you from a lead's first interaction to sealing the deal. It helps you understand the stages your potential customers go through, allowing you to tailor your approach and maximize your chances of success.

A pipeline for sales has six main stages, and are the following:

a. Lead Generation

The lead generation stage is about casting a wide net to attract potential customers. It's like planting seeds in a garden, spreading your message through various channels like social media, content marketing, advertising, or networking. The goal is to capture the attention of those who could benefit from your product or service.

b. Lead Qualification

Not all leads are equal. That's where lead qualification comes in. By qualifying leads, you can focus your energy on those with the highest probability of conversion. You assess their interest level, fit with your offering, and readiness to move forward. It's like finding the most promising seeds in a garden, ready to grow into something great.

c. Initiate Contact

Once you have qualified leads, it's time to make that initial contact. This stage is like extending a friendly handshake, introducing yourself, and opening the door for further conversation. Whether it's a phone call, an email, or a personalized message, the key is establishing a connection and showing genuine interest in their needs.

d. Scheduling

In the scheduling stage, it's time to schedule a meeting or appointment with your potential customer. This is like finding a mutually convenient time to discuss their requirements in more detail. It could be a virtual meeting, a coffee chat, or a formal presentation—whatever works best for both parties.

e. Negotiation

Negotiation is where the real excitement happens. It's like a dance of give-and-take, finding common ground, and addressing any concerns or objections. You showcase the value of your product or service, discuss pricing, terms, and conditions, and work towards a win-win solution that satisfies both parties.

f. Deals Won

This is the pinnacle of your sales cycle—when you successfully close the deal and turn a potential customer into a delighted one. It's like harvesting the fruits of your labor, reaping the rewards of your efforts. Celebrate each deal won, as it's a testament to your skills, perseverance, and ability to meet your customer's needs.

By defining and understanding each step of your sales cycle, you can confidently navigate the journey, making informed decisions and adjusting your approach as needed. 

Building relationships, providing value, and addressing customer needs at each stage are the keys to unlocking success in your sales cycle.

2. Identify Your Ideal Customers

Not every lead is a perfect match for your business. Investing time in understanding your target audience and pinpointing your ideal customers is crucial. Who are the individuals most likely to benefit from what you offer? By narrowing your focus to your target market, you can channel your efforts toward those most inclined to become loyal customers.

3. Generate Leads

Now that you know your ideal customers, it's time to generate leads. Explore various channels and strategies to capture the attention of potential customers. 

Whether through compelling content, social media engagement, networking events, or referrals, the goal is to attract leads who are genuinely interested in what you have to offer.

4. Qualify Leads

Not all leads are created equal. Once you've generated leads, it's important to qualify them. This means assessing their interest level, fit with your product or service, and potential to become paying customers. 

By qualifying leads, you can prioritize your efforts and focus on those most likely converting.

5. Nurture Leads

Lead nurturing is all about building relationships and staying engaged with your leads. Provide valuable information, address their pain points, and guide them along their buying journey. 

By nurturing leads, you establish trust and position yourself as a reliable resource, making it more likely for them to choose your solution when they're ready to make a decision.

6. Use CRM Tools

Customer relationship management (CRM) tools are your secret weapon in managing your sales pipeline efficiently. 

These tools help you organize and track your leads, schedule follow-ups, and ensure no opportunities slip through the cracks. With a CRM system, you can stay on top of your sales game and provide a seamless experience for your prospects.

Integrating CRM tools with Dataflo offers a more straightforward and intuitive interface that allows users to access and navigate data effectively. The platform provides a holistic view of the data in a single view, eliminating the need for extensive navigation and multiple clicks. As a result, it can save time and be productive when using CRM tools with Dataflo.

So, why struggle with manual tracking and disorganized data when you can leverage the power of CRM tools integrated with Dataflo to supercharge your sales efforts? It's time to take control of your sales pipeline and unlock your full potential.

7. Set Sales Metrics

To measure your progress and success, setting sales metrics is important. These metrics can include conversion rates, average deal size, sales cycle length, and other (KPIs) that align with your business goals.

Tracking these metrics allows you to gauge your pipeline's health and make data-driven decisions to optimize your sales process.

8. Optimize Your Pipeline

A sales pipeline is not a set-it-and-forget-it system. Regularly review and optimize your pipeline to ensure it's operating at its full potential. 

Look for areas of improvement, identify bottlenecks, and fine-tune your strategies to enhance efficiency and increase your conversion rates.

9. Collaborate Across Teams

Building a successful sales pipeline requires collaboration across different teams within your organization. 

Sales, marketing, and customer service teams should align their efforts and share insights to create a seamless customer experience. Working together can provide a unified approach and ensure that turning a potential customer into an actual customer goes smoothly.

10. Close the Deal

Ultimately, your sales pipeline aims to close deals and turn prospects into paying customers. Apply your negotiation skills, address any concerns or objections, and guide your leads through the final stages of the buying process.

Build a Pipeline That Closes Deals

Building a robust sales pipeline is an absolute necessity if you're truly determined to elevate your business to new heights. Consider it your ultimate weapon for reaching your goals and driving revenue growth. 

You can create a pipeline that aligns perfectly with your business with the right approach, giving you the winning edge to close more deals than ever before.

The ultimate goal is simple: close more deals, surpass your targets and experience remarkable revenue growth. 

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Suvedha loves creating compelling and effective content by using data to inform the content strategy and writing process. She began writing as a way of expressing her ideas and soon the act of writing became cathartic for her. Now this impulse has turned into a full-blown career. Apart from writing, she likes to haunt local bookstores and make impromptu plans with friends and then questioning this decision.

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Frequently Asked Questions
How can I use a CRM tool to make my sales pipeline more efficient?
What are the key stages of a sales pipeline?
How do I qualify leads and move them through the sales cycle?
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Suvedha loves creating compelling and effective content by using data to inform the content strategy and writing process. She began writing as a way of expressing her ideas and soon the act of writing became cathartic for her. Now this impulse has turned into a full-blown career. Apart from writing, she likes to haunt local bookstores and make impromptu plans with friends and then questioning this decision.

Get your metric right inside your slack workspace.