Hubspot is one of the most popular and widely used CRM software for small-scale businesses.
It is intuitive, easy to set up and best of all, free to get started.
However, free comes with its own limitations.
For example, Reporting is one of the important aspects of a salesperson’s routine - regularly sifting through the CRM records, analyzing opportunities, and presenting reports for the rest of the company to gauge the pulse of the pipeline.
Building custom reports and dashboards in Hubspot is neither free nor even affordable, offered as an add-on priced at a whopping $200 a month which is way beyond the means of most SMBs who want to see a basic report of their pipeline without burning a hole in their pockets.
Lucky for us, one of the best software to build reports and dashboards also happens to be free - Google Sheets!
Here are some of the best tools on the market which help you to export your data in Hubspot to Google Sheets.
Some are free, some are priced and some come with a whole lot of other powerful features to export data from your favorite tools to Google Sheets.
Pricing: Basic Free plan available, paid plans start at $19.99/mo
Our first pick on the list is Zapier, the most popular SaaS tool to sync data between two applications. Zapier is incredibly easy to set up and integrates with over 1500 apps.
Using Zapier, you can create ‘Zaps’ that triggers an action whenever a particular condition is met.
For example, you can set up a Zap to create a new record in Google Sheets whenever a new contact is created in Hubspot - every time the condition is met, a zap is automatically triggered and you can find the new contact being pulled in to Google Sheets automatically.
Zapier can pull any data in Contacts, Blogs, Forms and Calendar updates in Hubspot.
However, it comes with a couple of downsides worth mentioning: Zapier cannot pull in any historical data that was created before you set up the Zap.
Apart from it, let’s say you created a contact in Hubspot in the past and Zapier pulled in the data to your Google Sheets - in case you go back and update the contact in Hubspot, it does not update the same in Google Sheets.
That said, if you have simple workflows of IF THIS DO THAT, then Zapier is a solid tool.
Check out Zapier Integrations for Hubspot.
Pricing: Basic Free plan available, paid plans start at $49.00/mo
Automate.io is pretty similar to Zapier and integrates with 100+ apps including Hubspot.
It is a particularly attractive option for simple use cases with a fantastic UI that is arguably easier to set up and navigate compared with Zapier.
Check out the Automate.io hubspot integrations.
Pricing: Paid plans start at $14.99/mo
If you are looking for a solution to just export Hubspot Data to Google Sheets and do not bother about integrations with other tools, G-Accon is easily the best option.
It is a Google Sheets add-on specifically built for Hubspot and offers a two-way sync between the two applications.
With G-Accon you can:
Check out the G-Integrator tool.
Pricing: Paid plans start at $254.72/mo
Supermetrics is a popular Google Sheets add-on built to export your marketing data from nearly 100+ applications including Hubspot into your spreadsheets.
It comes as a handy sidebar that allows you to pull the relevant metrics and dimensions you want directly into the cells you've selected.
With Supermetrics you can:
– Connect to different marketing platforms, such as Facebook Ads, Instagram Insights, Google Ads, Google Analytics, and many more
– Build custom reports and dashboards and get them delivered directly to your inbox
– Set monthly, weekly, daily, or hourly refreshes and automate your marketing reporting
For Hubspot, it supports 120+ metrics and custom fields for Contacts, Companies, and Deals.
One of the highlights of the application is, it can access even your historical Hubspot data all the way from 2005!
Check out the SuperMetrics tool here.
Pricing: Basic free plan available, paid plans start at $24/mo
Coupler.io is a lite Google Sheets add-on for importing Hubspot Data into Google Sheets.
It is affordable and easy to set up and ideal for small teams with simple workflows.
In fact, if you have less than 50,000 records then it is completely free.
However, a big downside is, it can only import 3 fields as of now: Deals, Contacts, and Companies.
But if your use-case fits that, then coupler.io is a great option.
Check out Coupler.io tool.
When it comes to pulling data from Hubspot to Google Sheets, there are several options, with each tool specializing in a particular use-case.
You can choose the right tool for your use-case depending on whether you are looking to connect only Hubspot to Google Sheets or also need integrations for other applications.
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