Email multiple opens refer to the situation where a recipient opens an email message multiple times. This can happen for several reasons, such as the recipient wanting to review the email content again or needing to reference information in the email message.
Email marketers often track email open rates to measure the success of their campaigns. However, multiple opens by the same recipient can skew the open rate metric and make it difficult to accurately measure the performance of an email campaign.
To accurately track email open rates, email marketers often use unique open tracking, which tracks the unique number of recipients who have opened an email message rather than the total number of opens. Unique open tracking ensures that multiple opens by the same recipient are only counted once, giving a more accurate representation of email performance.