“Most of us need to listen to the music to understand how beautiful it is. But often that’s how we present statistics: we just show the notes, we don’t play the music.” - Hans Rosling
The art of presenting data is fundamentally different from the art of communicating through any other way. There is a sort of magic in these simple yet powerful pictures and graphs and the impact they have on the psyche of humans. Sadly, we never learnt how to use numbers to tell stories.
Here’s why the ability to visualize data plays a pivotal part for any organisation. Needless to say, data visualization tools are calling the shots in the data analytics landscape.
Data visualization software helps to represent data in an actionable way so that you can better understand and make important business decisions from the data.
Now with the help of such tools, you can create easy-to-navigate dashboards, craft annual reports and slide decks for investors, and visualize different metrics under one roof for all your GTM teams.
Many such solutions have a number of useful features and are affordable, especially for early-stage startups. Databox is one of them with versatile capabilities. In this post, we will compare it with its top five alternatives to help you choose one that meets your requirements in particular.
There is no gainsaying that Databox is one of the pioneers in the market today when it comes to data visualization tools. It is a cloud-based business analytics tool for marketers, analysts and decision makers that measures various KPIs and assists in creating reports all using a single interface.
It helps you to visualize performance trends, connect the data in one place, track your progress, and help you make data-driven decisions. It offers custom views and deep-dives for each function in your organization.
Databox provides access to a wealth of Datasources like HubSpot, Google Analytics, Instagram, Stripe, Facebook Ads, Moz etc. to its users. Through Databox's REST APIs and SDKs, users can also import data from their own databases.
Another great feature is that the Databox app provides real-time access to company performance through daily scorecards, alerts and weekly summaries. Using their drag and-drop functionality, users can even create custom dashboards when it comes to displaying different Data Sources.
Report sharing and collaboration
Report Formatting Templates
Data Discovery and Visualization
Based on the reviews, the best features of Databox are its Pixel Perfect reports.
Integrations of Databox
Google Analytics 360
Hubspot marketing hub and more
Highly customizable dashboards
Mobile friendly dashboards- Get instant business insights on smartphones, wearables, tablets.
White labeling feature- Build reports and dashboards with your company branding - logos, color palette
Many integrations- Wide range of possible integration of tools, and more.
There should be more options for direct integrations.
Since there are a lot of pre-made templates available, they look quite identical.
Data may not always be super accurate or up-to-date.
Databox offers a 15-day free trial of any paid plan.
Free: $0, includes up to 3 datasources, 3 Dashboards with 5 users and Daily Data Refresh
Performer: $231/ month
What should you look for in a Databox Alternative?
While Databox is a popular choice as a data visualization tool, there are many other Databox alternatives in the market that you can compare and explore while picking a data visualization software.
And before we go into the specifics of each tool, let us tell you what you should be on the lookout for in an alternative.
1. Simplicity of usage
The key to any successful data visualization tool is the simplicity with which it can be used. There is no point in having a tool if your team is reluctant to use it because of its complex operation. So choose a tool that makes adaptability and usage easy for your team.
2. Versability of representing data
But the most important thing about data visualization is its versatility. You can use the same data in multiple ways depending on what you want to show or how you want to present it. So pick a tool that can generate charts, graphs, and KPI dashboards in different ways.
No matter how cliche it sounds, pricing is an important decisive factor, especially for early-stage founders. So, if you’re looking for a Databox alternative, look for a tool with competitive pricing without compromising on the features or the quality.
4. Customer support
For any SaaS platform, customer support is key to retaining clients. According to HubSpot, 90% of Americans consider customer service when making a purchasing decision. So, the next time you think of picking a data visualization tool, pick one which has a responsive customer support system in place.
Dataflo is a data intelligence tool that consolidates data from applications across the tech stacks like CRM, Marketing analytics, Sales intelligence and presents this data in a neat, unified interface where users can dive straight into data analysis.
Dataflo has over 25 ready-to-use dashboards. All you need to do is plug your data sources into the dashboard, and you're good to go! Users can build dashboards in minutes to track metrics that matter most in a single pane. You can get instant Alerts, Daily Metric Report and Collaboration right from your slack.
You don’t have to depend on often messy, time-consuming spreadsheets to track the most important KPIs/ metrics.
Choosing Dataflo is a great idea for a number of reasons
1. Reason #1 - Marketing Attribution
You can identify which of your marketing channels your customers interacted with had the most impact in nudging them to make the purchase.
2. Reason #2 - Funnel Lead Analysis
Now you can track your leads, deals created or the number of visitors who turned into deals won for a given period through our Funnel Dashboard.
3. Reason #3 - Subscription Analytics
Take charge of your business's revenue health by getting all the data about MRR, ARR, ARPU, Churn, in one single place.
4. Reason #4 - No limitations on users or connectors
There’s no cap on the number of users so leverage the unlimited user licence to keep your teams engaged and make data driven decisions.
5. Reason #5 - Team collaboration
Always track your marketing performance and keep your team members informed about what is working and what is not. Track the progress of your team members by annotating, commenting, and tagging them and getting notified by email or Slack.
6. Reason #6 - Pricing
Dataflo offers the following pricing models:
Starter: Free includes up to 3 users + 3 datasources
Growth: $99 per/month with unlimited users + 10 datasources
Premium: $199 per/month with unlimited users + unlimited datasources
7. Reason #7 - Support
Dataflo has a strong support team and has tons of resources so users can find any answers they are looking for.
Klipfolio is a potent cloud-based BI tool that helps thousands of business owners to make data-driven decisions. It lets users connect to any data source and represent data in myriad ways as and when needed.
The tool helps to create dashboards, PDF reports, TV data boards, mobile monitoring, snapshot emails, and more. Some key features allow you to visualize data in a single click, along with data exploration and history.
Just enter your key metrics, and you'll be able to see them in one place—no coding required. It enables users to customize the settings to view data from any channel they want.
Report sharing and collaboration
Multi-User Support (named login)
Location Analytics / Geographic Visualization
Integrations of Klipfolio:
Airtable and more
Flexibility to create custom charts by using a variety of data sources.
Creating the backend of a dashboard can be challenging for someone who doesn't have much experience working with large datasets or coding
Business dashboards and reports often take a few extra moments to load.
Klipfolio has some file size limitations for .csv files, which can be frustrating for users.
Below are the pricing models Klipfolio offers:
Custom Pricing for larger teams
For the enterprise level, it has custom plans starting at $499/month.
Google Data Studio
Google Data Studio, a cloud-hosted application was introduced on March 15, 2016. Google Data Studio lets you create intriguing visuals from raw data sets for free using their drag and drop editor.
Google Data Studio is a free data visualization and reporting tool that enables you to represent data in a meaningful way and make important business decisions. Moreover, users can share reports by customizing schedules and attaching previews as well as links to the entire report.
If you are looking for a free tool to create customizable and insightful reports – Google Data Studio is a good alternative to consider.
Report sharing and collaboration
Access control and data blending
Report Formatting Templates
Integrations of Google Data Studio:
Google Ads, Analytics,
Campaign Manager and more.
It offers several features for free.
Easy to use even for beginners
It has great analytical capabilities that marketing teams love. So you can easily check your marketing team's performance, track google data analytics and ads, and do a lot more.
With many data connectors – it is one of the most powerful free data visualization tools.
It’s versatile and allows you to choose different fonts and colors.
Third party integration of other data sources can be better
There is a scope for improvement in the visualization charts
Needs developer’s help to set it up and the setup process is complex.
No option to track goals.
No option to connect slack for alerts
Although it allows the creation of nifty dashboards, however, there are a lot of better tools that offer customizable and flexible options
Blending different data sources can be challenging
No good support options available
Google Data Studio is a free platform that's part of the Google Cloud offering.
HockeyStack is a data-driven SaaS analytics platform. It captures data from marketing, revenue, and product and analyzes them so the marketing team can identify the drivers of engagement and leads.
It has different features, including conversion tracking, single sign-on, audit log, access control, data import, etc. It also helps in customer journey mapping and streamlines the different processes like cross-domain tracking and user identification.
It also has a survey tool that you can use to conduct surveys and import the survey data into the analytics workflow.
Step by step user journey
Integrations of Hockeystack:
Close and more.
It has a great user interface.
User-friendly and the set up process is very simple and fast.
There is no custom alert system in real-time to trigger in Slack.
Some reports seem to be limited and need a little time to dive in (learning curve).
Data inaccuracy can be observed sometimes.
HockeyStack offers two paid plans:
Boost: $399 per month
Dominate: Custom pricing
The plans have a 14-day trial with a 30-day money back guarantee.
Geckoboard is a powerful Data Visualization tool that helps you build real-time business dashboards in a matter of minutes without any coding or training. The tool can integrate with more than 80 different tools and services to extract and represent data in a slick-looking dashboard.
Users can make a dashboard available to be viewed at regular intervals, by having the screenshots of it sent via email or posted on Slack. It offers a wide range of viewing options, enabling you to share dashboards on TV screens or mobile devices.
Users can build their first dashboard for free for 14 days - no payment details required.
Data Discovery and Visualization
Administration via Web Interface
Ad-hoc Reporting Features
Responsive Design for Web Access
Integrations of Geckoboard:
Amazing sales team and customer support team who walk the extra mile to help you achieve your use case.
The in-browser chat support is a useful feature for users.
Several integrations with different APIs help in a deeper understanding of the data. Quick integrations make it easy to use. For example, it has pre-configured integrations with tools like Google sheets, Zendesk, Trello, etc.
It’s a relatively inexpensive software.
It’s user-friendly and easy to use — no training or coding knowledge required.
It may run out of space easily, and you need to free up a few widgets to accommodate space.
The tool has a fixed layout for width and height.
It doesn't have a color scheme customization option.
Some of the integrations can be a bit limited, or lack support.
Some of the visuals lack customization.
Geckoboard has the following pricing options available.
Pro: $79.00 per month
Scale: $559.00 per month
A free 14-day trial is also available that includes all features.
Which Databox alternative is best for your SaaS GTM team?
The scope of using data visualization and dashboarding tools has increased over the years. More than just a handful of visual representations, these tools help us dissect the data and our findings in an understandable and convenient way.
If you’re a B2B SaaS company, you know that the data visualization tools on the market are primarily built for ecommerce, B2C, and agencies—not for your business in particular.Therefore, you might be on a hunt for a tool that is more specific to your needs.
Dataflo is different, it is meant specifically for B2B SaaS companies. It was built keeping in mind the challenges that come with managing data for a B2B SaaS business and offers the flexibility and scalability you need to grow your business.
Fast, easy and effective - these are just some of the words that describe Dataflo’s GTM dashboard. From ad creation to campaign optimization and reporting, we’ve got everything you need to get the most out of your data.
Check out dataflo if you are a B2B SaaS and looking to build a dashboard for free.
Seize the moment…Try before you commit! Enjoy 14 days of free access to all our features
Dataflo, a simple no code platform to visualise all your paid campaign metrics
Wouldn't it be nice to have a single dashboard that summarizes all your marketing efforts in one place? Check out Dataflo’s pre-built customizable dashboard for monitoring and evaluating the success of your paid marketing efforts across all your ad campaigns.
What if you get common values for Impressions, Clicks, CTR, CPC etc. for your multiple ad campaigns all under one roof?
Dataflo simplifies your paid advertising reporting with this feature. You don’t have to depend on often messy, time-consuming spreadsheets to track the most important KPIs/ metrics. No more logging into multiple accounts or hopping between different tools in the tech stack to check how your accounts on different channels are performing, or compiling a comprehensive report that seems to take eternity.
Now you can view your Facebook, Twitter and other social media performance metrics in one place.
Get started by following these 3 simple steps:
Step 1: Get our pre-built template
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