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Facebook Analytics Tools: Which One is Right for Your Business Needs?

From tracking metrics to gaining valuable insights, these top 8 Facebook analytics tools will empower you to optimize your marketing strategy and achieve exceptional results.
Ira Singh
Ira Singh
May 16, 2023
Facebook Analytics tool
Facebook Analytics tool

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In today’s digital world, social media platforms like Facebook have become a central hub for businesses to connect with customers.

No matter how well you have designed your Facebook marketing strategy, it is important to analyze its performance to understand what works and what doesn’t.

And that’s where Facebook analytics tools come in handy.

However, the market is overflowing with these tools, offering unique insights and capabilities. So, it can be quite challenging to decide which one to utilize.

This article will explore the top 8 Facebook analytics tools for marketers often recommended by industry experts.

What is Facebook Analytics?

Facebook analytics is a set of information that helps marketers to track the progress of their brand’s campaign on Facebook.

It provides both demographic and geographic information that includes likes, shares, age, gender, location, and several others, which helps to gain a deeper understanding of your audience. In addition to that, you can use this information to generate reports for regular tracking and assessment.

Reviewing this information on Facebook analytics lets you gain insights into your past performance and identify the areas for future strategy improvements. 

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What are Facebook Analytics Tools?

Facebook analytics tools are data tracking tools that help collect, monitor, and report performance metrics, including user engagement, likes, click-throughs, and others. 

In addition to overall data, these tools provide deeper insights into individual posts and macro-view each general activity on the page. All this information is provided in a simple-to-understand way to help you understand the user activity. 

Analyzing this performance helps to understand which posts are doing well, what needs improvement, how Facebook ads are performing, and how to make changes to interact more with consumers and others. This helps to build a well-informed social media strategy that concentrates on your goals. 

Related: Deciding between Facebook Ads and Google Ads? Uncover which platform is more effective for your business goals in this comprehensive comparison.

Importance of Facebook Analytics Tools for Marketers

The Facebook analytics tool's main advantage is understanding user engagement and making data-driven decisions while planning the marketing strategy. In addition to that, below are some of the key benefits you can get from Facebook analytics tools.

Key benefits of Facebook Analytics tools
Key benefits of Facebook analytics tools

These insights help to refine your social media marketing strategy to achieve success.

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Facebook Analytics Vs. Third-Party Analytics Tools

Facebook Analytics was created to study Facebook, Instagram, and Messenger data. It is a built-in feature that Facebook offers its services for free. It provides information on user demographics, behavior, and engagement across all of Facebook's platforms. Additionally, it provides simple segmentation and filtering options to aid in data analysis.

When it comes to third-party analytics tools, they can be integrated into different data sources that, include website analytics, social media platforms, CRM, and CMS systems.

These programs include more sophisticated capabilities than Facebook Analytics, such as personalized dashboards, metrics, and reports. Third-party technologies can provide a complete picture of your company's performance across all channels.

Below are some key differences between Facebook Analytics and Third-party analytics tools.

  • Data Sources – Facebook Analytics analyzes data from Facebook's platforms, while third-party analytics tools can integrate with multiple data sources.
  • Customization – Facebook Analytics has limited flexibility when it comes to customization. While the third-party analytics tools provide more customization offers that let you create reports, dashboards, and metrics to your specific needs.
  • Pricing – Facebook Analytics offers free service, while third-party analytics tools have certain costs associated with their services. 
  • Support – Third-party analytics tools provide more personalized support and training facilities than Facebook analytics. 

So, ultimately the option between Facebook analytics and third-party analytics tools depends on specific needs and preferences. 

Top Facebook Analytics Tools for Marketers

Below, we have provided some of the preferred Facebook analytics tools by marketers. Take a look at them.

1. Hootsuite Insights

Hootsuite Insights provides advanced analytics for Facebook. It provides audience analysis, engagement analytics, sentiment analysis, competition analysis, and trend analysis. This enables marketers to understand their Facebook performance better. 

Users can access demographic data about their Facebook audience, engagement metrics like likes and shares, sentiment analysis for posts, competition performance tracking, trending topics, and hashtag analysis. 

Using these insights, businesses, and marketers can optimize their Facebook strategy to increase audience engagement and maintain a competitive edge in the fast-paced social media world. 

Pricing – Hootsuite Insights has six pricing editions that range from $49 to $450. You can also try a free 30-day trial for any plan before purchasing.

2. Sprout Social

Sprout Social is a social media management platform that provides analytics for Facebook and other social media platforms.

With Sprout Social, you can track and analyze various metrics related to your Facebook performance. This includes post engagement, reach, impressions, and follower growth metrics. You can also monitor comments, messages, and mentions on your Facebook page, allowing you to manage and respond to customer interactions effectively. 

Sprout Social's reporting features provide in-depth insights into your Facebook performance, allowing you to identify trends, measure the success of your campaigns, and make data-driven decisions to optimize your Facebook presence.

Pricing - Sprout Social provides different subscription tiers, including standard, professional, and advanced plans. The pricing of these tiers starts from around $249 per month, billed annually.

3. Buffer

Buffer is a comprehensive Facebook analytics tool provided by Buffer. It enables you to gain deep insights into your Facebook performance and make data-driven decisions for your social media strategy. 

With this analytics tool, you can track the engagement metrics of your Facebook posts, including likes, comments, and shares, to understand what content resonates with your audience. The tool offers customizable reports and visualizations, allowing you to analyze trends, identify top-performing posts, and measure the success of your campaigns. 

Pricing - Buffer offers a free 14-day trial for all its paid plans, starting from $6 to $120. 

4. AgoraPulse

AgoraPulse is a robust social media management platform that offers comprehensive Facebook analytics capabilities. This tool lets marketers track key performance indicators, identify trends, and generate customizable reports to visualize their data. 

It also provides detailed metrics on engagement, reach, and audience growth, allowing you to measure the effectiveness of your Facebook strategies. AgoraPulse simplifies the process of analyzing Facebook analytics, empowering businesses to make data-driven decisions and optimize their social media presence.

Pricing - AgoraPulse offers flexible pricing plans where the medium plan starts from $99 per month, the large starts from $199 per month, the X-large plan starts from $299, and enterprise plans are customized based on the requirements. 

5. Zoho Social

Whether you are a small business or a social media pro, Zoho Social has got your back with its intuitive interface and comprehensive Facebook analytics tools. With its powerful analytics capabilities, it helps you dive deep into the nitty-gritty details of your Facebook performance.

It lets you discover valuable insights about your audience, engagement rates, reach, and more, all presented in a visually appealing and easy-to-understand format. You can make data-driven decisions to supercharge your social media strategy using this data. 

Pricing – Zoho Social offers three main flexible plans. The standard is priced at $25 per month, Professional at $65 per month, and agency at $135 per month. It also offers a 15-day free trial for users to explore the platform before purchasing. 

6. Brand24

Brand24 is a powerful social listening and analytics tool that helps businesses monitor and analyze their online presence, including Facebook analytics. It lets you track mentions of your brand, products, or competitors on Facebook, gaining valuable insights into customer sentiments, trends, and engagement levels.

Thanks to the user-friendly interface and real-time data visualization, you can easily comprehend and act on the information. This data helps you make wise selections to enhance your Facebook strategy and fortify your online presence.

Pricing – The pricing ranges from $49 to $199 per month based on the features. 

7. BuzzSumo

BuzzSumo is a comprehensive social media analytics tool that provides valuable insights for Facebook analytics. It allows users to track and analyze the performance of Facebook posts, identify trending topics, and discover engaging content in their niche. 

It helps the users to gain a deep understanding of audience engagement, including likes, shares, and comments, helping them optimize their Facebook strategies. The tool provides data on the most popular content, influential authors, and competitor analysis. 

Additionally, it provides tools like content alerts, content discovery, and influencer identification so users can stay on top of trends and produce engaging Facebook material that appeals to their target demographic.

8. Fanpage Karma

This powerful social media tool is packed with features that will unravel the mysteries of your Facebook performance. From tracking engagement metrics to spying on your competitors, it gives you the inside scoop on what is working and what is not. With detailed reports, customizable dashboards, and stunning visualizations, you will easily navigate the vast sea of data.

It also offers sentiment analysis, hashtag tracking, and influencer identification. Fanpage Karma enables users to optimize their Facebook strategy, identify trends, and make data-driven decisions to enhance their social media presence and engagement.

Pricing – Fanpage Karma offers a free version for a single profile. For multiple profiles, the pricing starts from $62 to $260.

How to Choose the Right Facebook Analytics Tool for Business

You must consider several factors when choosing a Facebook analytics tool for your business. Let's take a closer look at some important Factors that can help guide your decision-making process:

Your business goals:

Define your objectives and determine what you want to achieve with Facebook analytics. Whether it's increasing engagement, improving content performance, or understanding audience behavior, aligning the tool's capabilities with your goals ensures you can effectively measure and track the metrics that matter to your business.

Your budget:

Consider your budgetary constraints and evaluate the pricing plans of different analytics tools. Choose a tool that offers a reasonable balance between cost, the features it delivers, and the level of investment you can afford. Remember to consider the tool's potential long-term worth to your company and how it fits your return on investment.

The size of your team:

Think about the size of your staff and how many users will be using the analytics solution. Some tools offer team collaboration features, allowing multiple users to collaborate and share insights. If you have a larger team, look for tools that provide user management options and customizable access levels to ensure efficient collaboration and workflow.

The features you need:

Identify the specific features and capabilities you require from a Facebook analytics tool. It can include audience segmentation, competitor analysis, campaign tracking, sentiment analysis, and more. Prioritize the features essential to your business goals and look for tools that provide comprehensive analytics in those areas.

By taking into account these variables, you can select a Facebook analytics tool that best suits your company's requirements, and advances your goals.

Best Practices for Using Facebook Analytics Tools

To effectively utilize Facebook analytics tools, it's important to follow these best practices:

Setting up tracking and analytics properly:

Ensure you have correctly set up tracking codes, pixels, or integrations to collect accurate data from your Facebook activities. Verify that the analytics tool is properly connected to your Facebook page and that all relevant events and conversions are being tracked.

Focusing on key metrics:

Concentrate on tracking and analyzing the essential metrics corresponding to your company's objectives. These include Facebook Ad CPM, reach, engagement, click-through, and conversion rates. By focusing on the most relevant metrics, you can gain meaningful insights and measure the success of your Facebook marketing efforts.

Analyzing data regularly:

Regularly review and analyze your Facebook analytics data to identify trends, patterns, and areas for improvement. Look for insights into audience behavior, content performance, and the effectiveness of your campaigns. By regularly monitoring the data, you can make data-driven decisions and optimize your Facebook strategy accordingly.

Using data to inform your marketing strategy:

Leverage the insights from your Facebook analytics to inform and enhance your overall marketing strategy. Use the data to identify audience preferences, optimize your content, target specific segments, and refine your messaging. By utilizing data-driven insights, you can make Facebook ad campaigns more effective and relevant to your audience.


In a world where data reigns supreme, the top 8 Facebook analytics tools for marketers in 2023 are here to revolutionize how businesses understand and leverage their Facebook presence. 

With these powerful tools at their fingertips, marketers can dive deep into the world of metrics, uncovering invaluable insights into audience behavior, content performance, and campaign effectiveness. 

From setting up tracking and analyzing data regularly to using the findings to fuel their marketing strategies, these tools are the secret weapons of successful marketers. So, get ready to harness the power of Facebook analytics and transform your marketing game!

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Ira Singh

Ira Singh

Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.

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Ira Singh

Ira Singh

Ira is a writer and blogs about her love of words. She has been responsible for creating powerful and effective content that attracts and retains customers. A blend of her humble writing experience and an endeavour to inspire people with her words is on her table now. She is an avid reader and a music lover too. She loves to devote time each day to yoga and meditation in addition to going for walks.

Get your metric right inside your slack workspace.