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Ad Conversions

KPI

When a user completes the call to action set by you after clicking on your ad this action is called Ad conversion

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What are  Ad Conversions?

When a user completes the call to action set by you after clicking on your ad this action is called Ad conversion.

Ad Conversion Formula

ƒ Count(Ad conversion)

How do we calculate Ad Conversions?

Suppose the goal of your Ad is making a purchase. 

On  day 1 , 4 users made a purchase

On  day 2 , 5 users made a purchase

On  day 3 , 6 users made a purchase

So the total Ad  conversions will be 15.

Why are Ad Conversions important?

The entire advertisement campaign is dedicated towards one actionable i.e conversions.Hence, conversions are a direct indicator of the effectiveness of the advertising campaign.

Frequently Asked Questions
Related Metrics
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