What are Ad Conversions?
When a user completes the call to action set by you after clicking on your ad this action is called Ad conversion.
Ad Conversion Formula
ƒ Count(Ad conversion)
How do we calculate Ad Conversions?
Suppose the goal of your Ad is making a purchase.
On day 1 , 4 users made a purchase
On day 2 , 5 users made a purchase
On day 3 , 6 users made a purchase
So the total Ad conversions will be 15.
Why are Ad Conversions important?
The entire advertisement campaign is dedicated towards one actionable i.e conversions.Hence, conversions are a direct indicator of the effectiveness of the advertising campaign.